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All Journal Oikonomia: Jurnal Manajemen Jurnal Pengabdian Masyarakat dan Penelitian Terapan
Suharyanto Suharyanto
Perbanas Institute Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Perilaku Konsumtif Memediasi Pengaruh Social Media Marketing dan Fanatisme terhadap Keputusan Pembelian Fatikha Pramesvara Nugraha; Suharyanto Suharyanto; Chicilia Nova Yatna
Oikonomia: Jurnal Manajemen Vol 19, No 1 (2023): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v19i1.2088

Abstract

Purpose The purpose of this research is to analyze the effect of social media marketing and fanaticism on purchasing decisions through consumptive behavior as an intervening variable in purchasing NCT albums. Methodology The population in this study is NCTzens in the Greater Jakarta area. Purposive sampling technique with the characteristics of NCTzens who have bought NCT albums, obtained a total of 100 respondents. Data processing uses the SEM model with SmartPLS version 3.0 software. Findings The results showed that social media marketing and fanaticism had a positive and significant effect on consumptive behavior, social media marketing had a positive and significant effect on purchasing decisions, while fanaticism was not significant on purchasing decisions. Consumptive behavior positively mediates the relationship between social media marketing and fanaticism towards purchasing decisions. Suggestion The fanatical nature of a fan does not necessarily lead to a change in the decision to buy an album. Further research is needed for these two variables. 
Pelatihan Pemilahan Sampah Guna Menciptakan Lingkungan Masyarakat Pedesaan yang Bersih Markonah Markonah; Hedwigis Esti Riwayati; Jasman Jasman; Muhammad Iqbal; Suharyanto Suharyanto; Taufiq Akbar; Nurhasanah Nurhasanah
Jurnal Pengabdian Masyarakat dan Penelitian Terapan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Penelitian Terapan (Oktober-Desember 2023)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jpmpt.v1i4.502

Abstract

Dalam rangka memanfaatan sampah yang berlebihan, yang mana limbah plastik susah diuraikan, oleh karena itu untuk mengurangi limbah plastik tersebut, maka Masyarakat pedesaan di Kabupaten Bekasi digerakkan untuk mengumpulkan sampah-sampah plastik (limbah plastik) tersebut, kemudian dijual ke pengrajin bahan bangunan. Hal ini digerakkan oleh dosen Perbanas Institute dengan jalan memberikan pencerahan tentang sampah plastik yang susah diuraikan dan sampah plastik tersebut bisa berguna sebagai bahan baku bahan bangunan. Dengan demikian kegiatan ini perlu dipertahankan dan dilakukan sebanyak-banyaknya agar bisa mengurangi limbah plastik yang susah terurai tersebut dan para pelaku usaha bahan bangunan mendapatkan bahan baku dengan harga yang lebih murah, serta Masyarakat pedesaan pun bisa menikmati lingkungan pedesaan yang bersih. Bebas dari polusi sampah
Co-Authors Chicilia Nova Yatna Fatikha Pramesvara Nugraha Hedwigis Esti Riwayati Jasman Jasman Markonah Markonah Muhammad Iqbal Nurhasanah Nurhasanah Taufiq Akbar