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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL
Widiana Indah Permata
Universitas Teknologi Digital Bandung
Religion Economics, Econometrics & Finance Education Social Sciences

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Peranan Promosi dan Kemudahan Penggunaan di Dalam Keputusan Bertransaksi Menggunakan Isaku pada Konsumen Indomaret di Kecamatan Cileungsi Ayoung Megantara; Widiana Indah Permata
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3759

Abstract

This study aims to determine the role of promotion and ease of use in transaction decisions using Isaku for Indomaret consumers in Cileungsi sub-district. This study uses descriptive qualitative research methods. The informants in this study were 10 Indomaret consumers who were loyal consumers and Isaku users. The data collection methods used are observation, interviews, and documentation. The data collected were analyzed descriptively by reducing data, presenting data, and drawing conclusions. The results of research conducted by conducting interviews show that the role of promotion and ease of use is very important and is the main reason in the decision to transact using Isaku for Indomaret consumers in Cileungsi sub-district, indicated by the promotional message conveyed by Indomaret through the Isaku application is very interesting, consumers are helped by the media provided by Indomaret through the Isaku application, the promotional period provided by Indomaret through the Isaku application is quite varied in time, consumers often transact using the Isaku payment media, consumers feel quite familiar with the Isaku payment method because it is easy to learn, consumers easily get the Isaku application with smart phone devices and the Isaku application is easy to operate for new users. Keywords: Promotion, Ease of Use, Transaction Decision
Peranan Kualitas Produk dan Kualitas Layanan Dalam Meningkatkan Loyalitas Pelanggan di Coffee Shop Sanatana Coffee & Eatery Vina Oktaviani; Widiana Indah Permata
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3792

Abstract

This study aims to determine the Role of Product Quality and Service Quality in Increasing Customer Loyalty at Sanatana Coffee & Eatery Coffee Shop. This research uses qualitative descriptive research methods. Respondents in this study were 10 respondents who were the Manager of Coffee Shop Sanatana Coffee & Eatery and 9 regular customers of Coffee Shop Sanatana Coffee & Eatery. The data collection methods used are observation, interviews, and documentation. The data collected were analyzed descriptively by reducing data, presenting data, and drawing conclusions. The results of research conducted by conducting interviews show that the Role of Product Quality and Service Quality in Increasing Customer Loyalty at Sanatana Coffee Shop & Eatery is very good as evidenced by the color of the products sold at Sanatana Coffee & Eatery is very attractive, the shape and appearance of the products sold at Sanatana Coffee & Eatery are unique and aesthetic, the aroma and taste of the products sold at Sanatana Coffee & Eatery have their own characteristics, The reliability at Sanatana Coffee & Eatery is very good as seen from the ability to serve, the responsiveness possessed by Sanatana Coffee & Eatery is very good as seen from the fast response, the guarantee of Sanatana Coffee & Eatery given to customers is very detailed from the start of the taste, aroma and components used and the empathy given by Sanatana Coffee & Eatery to customers is very good as seen from the attitude shown which is very friendly and warm. Keywords: Product Quality, Service Quality, Customer Loyalty
Peranan Kualitas Layanan dan Harga Dalam Meningkatkan Kepuasan Pelanggan PT. Balina Agung Perkasa Irpan Saepuloh; Widiana Indah Permata
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3818

Abstract

This study aims to determine the Role of Service Quality and Price in Increasing Customer Satisfaction of PT. Balina Agung Perkasa. This research uses descriptive qualitative research methods. The informants in this study were 8 informants who were customers of PT. Balina Agung Perkasa and owned a shop. The data collection methods used are observation, interviews, and documentation. The data collected were analyzed descriptively by reducing data, presenting data, and drawing conclusions. The results of research conducted by conducting interviews show that the Role of Service Quality and Price in Increasing Customer Satisfaction of PT. Balina Agung Perkasa is very good as evidenced by every purchase of an item or product, PT. Balina Agung always provides products according to customer demand, PT. Balina Agung Perkasa is very responsive to customers, PT. Balina Agung Perkasa provides excellent guarantees to customers, customers always receive empathy from PT Balina Agung Perkasa such as attention and care. Balina Agung Perkasa such as attention and care, tangible owned by PT. Balina Agung Perkasa is very good, the products sold at PT. Balina Agung Perkasa have a very affordable selling price, the selling price of PT. Balina Agung Perkasa is very competitive in the market, the selling price of the product with the quality of the product is appropriate, and PT. Balina Agung has a price that is in accordance with the benefits of the products provided to customers. Keywords: Service Quality, Price, Customer Satisfaction
Pengembangan Sumber Daya Manusia di Dalam Meningkatkan Etos Kerja Perangkat Desa Karang Sari, Lampung Eva Nurhaidah,; Widiana Indah Permata
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3758

Abstract

This study aims to determine the development of human resources in improving the work ethic of village officials in Karang Sari Village, Lampung. The respondents in this study were 10 village officials, namely the village head, village secretary, finance head, general and planning head, village operator, six n g operator, government section, welfare section, hamlet head, and service section. The data collection methods used were observation, interview, and documentation. The collected data were analyzed descriptively by reducing data, presenting data, and drawing conclusions. The results of research conducted by conducting interviews show that human resource development in improving the work ethic of village officials in Karang Sari, Lampung is good but still requires improvement, indicated by work rotation in Karang Sari village has not been implemented, but it does not rule out the possibility of work rotation, pre-work instruction training is always held once a year, internships at the village office are always open to the public, briefings at the village office are often carried out and almost every week, and there are temporary assignments for certain parts. For the obstacles to human resource development in improving the work ethic of village officials in Karang Sari, Lampung, namely the unpreparedness and lack of knowledge of human resources so that there has been no work rotation, lack of responsibility and discipline at work so that the implementation of pre-work instructions is disrupted, neglect and lack of attention and socialization in internship activities, lack of understanding possessed by village officials and a monotonous mindset in the briefing process and the lack of knowledge and low quality of human resources in the temporary assignment process. Keywords: Human Resource Development, Work Ethics
Co-Authors Ayoung Megantara Eva Nurhaidah, Irpan Saepuloh Vina Oktaviani