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All Journal Jurnal Ekonomi Bisnis dan Akuntansi Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Ilmiah Multidisiplin Indonesia Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Rahmayati HM
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics

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ANALISIS TATANIAGA TELUR AYAM RAS (STUDI KASUS PT CAHAYA MARIO BROTHER GROUP) Rahmayati HM; St. Ramlah; Effendi, Subhan; Ratnawati
Jurnal Ekonomi Bisnis dan Akuntansi Vol. 2 No. 1 (2022): April : Jurnal Ekonomi Bisnis dan Akuntansi (JEBAKU)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jebaku.v2i1.1871

Abstract

The objectives of this study are (1) Analyzing the channels and functions of purebred chicken egg trading (2) Analyzing tataniaga margins, farmer's share and the ratio of profits and costs of purebred chicken egg trading (3) Analyzing the cost efficiency of purebred chicken egg trading at PT. Light Mario Brother's Group Sidrap, Mario Village, Kulo District, Sidrap Regency. This research was conducted at PT. Light Mario Brother Group Sidrap, Mario Village, Kulo District, Sidrap Regency. The data used in this study are primary data and skunder. There are three institutions in the purebred chicken egg trading system at PT. Light Mario Brother's Group Sidrap, a manufacturer/breeder, wholesaler and retailer. Each commercial institution performs different administrative functions. There are three channels formed in the egg trading system, namely commerce channel 1 (producer - consumer); Commerce channel 2 (manufacturer - merchant, retailer - consumer); and Commerce channel 3 ( producer - wholesaler - retailer - consumer). Producers should distribute purebred chicken egg commodities efficiently and need to cooperate or partner with parties who are willing to accommodate producer products (end consumers) at high and relatively stable prices
Pengaruh Bauran Pemasaran terhadap Kepuasan Pelanggan pada Ekspor Karang Hias di PT Agung Aquatic Marine, Denpasar Bali Rahmayati HM; Sumarni Sumarni; Al Qaidah
Manfish: Jurnal Ilmiah Perikanan dan Peternakan Vol. 2 No. 2 (2024): September: Manfish: Jurnal Ilmiah Perikanan dan Peternakan
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfish.v2i2.96

Abstract

One of the objectives of this study was to determine how the Marketing Mix on Customer Satisfaction on Ornamental Coral Exports at PT. Agung Aquatic Marine Denpasar Bali. The type of research used is quantitative method with data collection techniques through distributing questionnaires given to customers of PT. Agung Aquatic Marine Denpasar, Bali, the population of this study were all customers of PT. Agung Aquatic Marine Denpasar, Bali with a sample of 10 customers. the analysis technique used in this study uses simple linear regression statistical analysis with the help of the SPPS version 22 application. The results of simple regression analysis obtained the coefficient of determination with the R Square number 0.573 or 57.3%, which means that the marketing mix can contribute to customer satisfaction by 57.3 percent and the remaining 42.7 percent is influenced by variables not discussed in this study. From the partial test results, the tcount value of the marketing mix variable is 3.276> from the t table 1.859, this means that there is an influence of the marketing mix on customer satisfaction in ornamental coral exports. Thus H0 in this study is rejected and H1 is accepted, meaning that there is an Effect of Marketing Mix on Customer Satisfaction on Ornamental Coral Exports at PT. Agung Aquatic Marine Denpasar, Bali.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Tokopedia Shunyang Marine Fish di PT. Indotama Putra Wanana, Bekasi Sumarni Sumarni; Rahmayati HM; Muh. Ali Situju
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 2 (2024): Juni : SAMMAJIVA : Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i2.1127

Abstract

This research aims to determine the influence of service quality on customer satisfaction at Tokopedia Shunyang Marine Fish at PT. Indotama Putra Wahana, Bekasi. The sample used was 30 Tokopedia Shunyang Marine Fish customers who made purchases. The sampling technique in this research used accidental sampling. Data collection was carried out using a questionnaire with a Likert scale. The analytical method used in this research is a simple regression analysis method with the SPSS 26 application. The research results based on (t test) show that service quality has a significant effect on customer satisfaction with a significance value of 0.000 < 0.05. The results of the Coefficient of Determination test obtained an R Square of 0.980. This shows that the dependent variable customer satisfaction is 98.0% influenced by the independent variable service quality, while 2.0% is influenced by other variables that have not been examined in this research.
Dynamics of Traditional Market Sustainability: Bibliometric Analysis in the Era of Competition with Modern Markets M. Rasda; Rahmayati HM
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 05 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), June 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Traditional markets in Indonesia face serious challenges in maintaining their existence due to the massive expansion of modern markets, changes in consumer preferences, and pressure from the development of digital technology. This phenomenon raises concerns about the sustainability of traditional markets as part of local social, cultural, and economic identities. To understand how this issue develops in scientific studies, this study uses a bibliometric approach based on publication data from the Scopus database. The data analyzed consisted of 200 documents published between 2000 and 2024, obtained using keywords such as "traditional market", "modern retail", "market competition", and "sustainability". The analysis was carried out using VOSviewer software for mapping keyword networks and author collaborations, and Microsoft Excel to identify annual publication trends and geographic distribution. The results of the analysis show that the focus of research on traditional markets has increased rapidly in the last five years, especially related to issues of socio-economic resilience and technology integration. In addition, it was found that Asian countries, especially Indonesia and India, dominate the production of literature in this field, with scientific collaboration still centered in national institutions. This study reveals that the sustainability of traditional markets is not only discussed from an economic aspect, but is also associated with social inclusion, public policy, and resistance to economic globalization.
Co-Authors Al Qaidah Effendi, Subhan M. Rasda Muh. Ali Situju RATNAWATI St. Ramlah Sumarni Sumarni