Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Mawar Indah
UIN Sulthan Thaha Saifuddin
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH STRATEGI PEMASARAN BERBASIS SYARIAH TERHADAP KEPUTUSAN MEMBELI PRODUK HNI-HPAI PADA MASYARAKAT URBAN DAN RURAL DI PROVINSI JAMBI Mawar Indah
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 3 No. 2 (2023): JULI : Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimea.v3i2.262

Abstract

Factors that can foster buying decisions are related to emotions, someone feels happy and satisfied in buying goods or services, then it will strengthen buying interest. Through this research, it is expected to find out the to reveal the influence of sharia-based marketing strategies on the decision to buy HNI-HPAI products in Urban and Rural communities in Jambi Province The type of research in this thesis is field research, using quantitative research methods. The object of research used in this research is Urban and Rural communities in Jambi Province From the results of the research conducted, it is shown that: there is an influence of marketing strategy and buying decisions on the decision to buy HNI-HPAI products in Urban and Rural communities in Jambi province because the marketing strategy calculation (X) t value is greater than t table, namely ( 4,094 > 2,159) and a significance value of 0.000 < 0.05 then Ho is rejected and Ha is accepted besides that because the products offered are HNI-HPAI products in accordance with consumer desires, all product choices are kaffah (according to religious norms), product quality is able to compete with product quality other.
Co-Authors