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All Journal Journal of Business Studies and Management Review
Sri Purwanto
PTDI-STTD, Bekasi, Indonesia
Decision Sciences, Operations Research & Management Social Sciences

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ANALISIS VARIABEL YANG MEMPENGARUHI LOYALITAS PENUMPANG DI UJUNG-KAMAL Riska Angga Dewi; Sri Purwanto
JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW Vol. 6 No. 2 (2023): JBSMR, Vol. 6 No.2, June 2023
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v6i2.24072

Abstract

Indonesia is an archipelago where ferry transportation is a means of transportation that is often used by the community, which acts as a bridge between islands separated by waters. Ujung-Kamal Port is a crossing that connects Java Island with Madura Island. Since the construction of the Suramadu Bridge in 2009 and the elimination of the entrance fee, the number of passengers in the crossing has decreased. This study aims to determine the effect of 3 research variables namely comfort, safety and reliability which represent indicators of service quality on passenger loyalty for crossing transportation across Ujung-Kamal. This research uses quantitative descriptive method with the determination of respondents using simple random sampling method and for data analysis using SEM PLS application. The SEM PLS application is used to measure the relationship between variables with measuring indicators and to determine the relationship between the independent variable and the dependent variable. Based on the results of the study, it shows that the variables of comfort, safety and reliability have an influence on passenger loyalty across the Ujung-Kamal crossing.
Co-Authors Riska Angga Dewi