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All Journal East Asian Journal of Multidisciplinary Research (EAJMR)
Puspo Dewi Dirgantari
University of Education Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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Product Development Supports the Business Strategy of Manufacturing Companies in the Plastic and Packaging Sub-Sector (Case Study: PT. Jerlin Kencana Sakti) Miftakul Huda; Puspo Dewi Dirgantari
East Asian Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i6.4276

Abstract

As a pioneering company in the industrial plastic and packaging sub-sector manufacturing industry in Indonesia, PT Jerlin Kencana Sakti has experienced rapid growth and enjoyed its position at the top of the market; however, recent trends show a decline in sales due to increasingly fierce industry competition. Therefore, this study was conducted with the aim of formulating an appropriate strategy for the company to grow and maintain its position in the market. The method used in the research is a qualitative approach. The analysis methods used are IFE Matrix, EFE Matrix, Porter's Five Forces, IE Matrix, BCG Matrix, QSPM Matrix and Analytic Hierarchy Process (AHP). The results showed that the strategies of market development, market penetration, cost containment and product development are the most suitable strategies for certain customer segments and product A as a priority new product portfolio to be developed.
Strategic Mapping of Corporate and Business Strategies in the Healthcare Sector: A Case Study of ABC Hospital in Indonesia Muhammad Iqbal Alamsyah; Puspo Dewi Dirgantari; Agus Rahayu; Lili Adi Wibowo; Disman
East Asian Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i6.4384

Abstract

Advancements in medical technology, such as the implementation of electronic medical record systems and the adoption of telemedicine, have revolutionized the provision of healthcare services. This study aimed to formulate a suitable strategy for the company to foster growth and maintain its market position. The research employed a qualitative approach. Based on the findings, a growth strategy is strongly recommended for ABC Hospital. Given the rising demand for healthcare services and the imperative to deliver optimal care to the community, ABC Hospital should prioritize expanding its operations, acquiring established facilities, and investing in resources and capabilities to meet the needs of the growing population. Implementing a growth strategy will enable ABC Hospital to capitalize on market opportunities, strengthen its competitive position, and ensure long-term viability in providing exceptional healthcare.
Co-Authors Agus Rahayu Disman Lili Adi Wibowo Miftakul Huda Muhammad Iqbal Alamsyah