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All Journal Indonesian Accounting Research Journal Taawun: Jurnal Pengabdian kepada Masyarakat
Citra Andriani
Universitas Semarang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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Pengaruh Harga, Promosi, Dan Brand Image Terhadap Keputusan Pembelian Skincare Scarlett Pada Mahasiswa Universitas Semarang Naini Rizka Amalia; Susanto Susanto; Citra Andriani; Iza Safitri Dewi; Arif Afriady
Indonesian Accounting Research Journal Vol 3 No 2 (2023): Indonesian Accounting Research Journal (February 2023)
Publisher : Jurusan Akuntansi Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/iarj.v3i2.4932

Abstract

The purpose of this study was to determine the effect of price, promotion and brand image on consumer purchasing decisions at Semarang University students. The research method used is quantitative method with multiple linear regression analysis techniques. Questionnaires were distributed to the respondents totaling 100 respondents. The results of this study, namely price, promotion and brand image have a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Brand image has a significant positive effect on purchasing decisions
Capital Market Investment Education to Strengthen The Financial Literacy of Karang Taruna Citra Andriani; Asih Niati; Tri Rinawati; Naini Rizka Amalia
TAAWUN Vol. 6 No. 01 (2026): TA'AWUN FEBRUARY 2026
Publisher : Pusat Penelitian Pengabdian Pada Masyarakat Sekolah Tinggi Ilmu Tarbiyah Al-Fattah Siman Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37850/taawun.v6i01.1196

Abstract

This community service program was conducted to enhance financial literacy, particularly in basic understanding and skills related to capital market investment, among members of Karang Taruna Wiradiranda. The activities were implemented through the delivery of educational materials covering an introduction to the capital market, explanations of various investment instruments, an understanding of potential returns and risks, and simple exercises in investment decision-making. The program's effectiveness was assessed using pre- and post-tests administered to participants before and after the socialization activities. The evaluation results indicated an improvement in participants’ understanding of capital market investment, as reflected in higher post-test scores than pre-test scores. In addition, the program fostered increased interest and self-confidence among participants in developing more rational and responsible investment plans. The implementation method employed an educational–participatory approach comprising several stages: identification of participants’ needs; socialization of basic financial literacy and capital market concepts; practical investment training through simulations and the use of investment applications; and ongoing mentoring. Program evaluation was also carried out through discussions and observations of participants’ levels of understanding and engagement throughout the activities. The results demonstrated improved participant comprehension of fundamental investment concepts, capital market mechanisms, and technical skills in operating investment applications. Furthermore, participants showed greater interest and readiness to initiate independent investment activities. This program is expected to serve as an initial step in fostering wiser, sustainable financial behavior oriented toward long-term financial planning.
Co-Authors Afriady, Arif Asih Niati Iza Safitri Dewi Naini Rizka Amalia susanto santo Tri Rinawati