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All Journal Jurnal Sosial Humaniora Sigli Budapest International Research and Critics in Linguistics and Education Journal (Birle Journal) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Real Riset Dharmas Education Journal (DE_Journal) Jurnal Ekobismen Mamangan Social Science Journal
Teuku Isnaini
Fakultas Ekonomi Dan Bisnis Universitas Jabal Ghafur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Personal Selling and Skills on Consumer Interest in Nuriza Mart in Meureudu District, Pidie Jaya Regency Teuku Isnaini; Cut Yusnidar; Nadia Nadia
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4448

Abstract

This study aims to determine "The Influence of Personal Selling and Skills on Consumer Interest in Nuriza Mart in Meureudu District, Pidie Jaya Regency". Where the independent variables are Personal selling (X1) and Skills (X2) and consumer interest (Y) as the dependent variable. The population in this study are consumers who buy consumers at Nuriza Mart in Meureudu District, Pidie Jaya Regency, where there are 100 consumers. The entire population in this study was taken as a sample. Data were collected using a survey method through questionnaires filled out by respondents. Then the data obtained were analyzed using multiple regression analysis. This analysis includes Validity Test, Reliability Test, Multiple Regression Analysis Classical Assumption Test, Hypothesis Testing through F Test and t Test, and Analysis of the Coefficient of Determination (R²). Based on the results of the study, the regression equation was obtained: Y = 3.838 + 0.422 X1 + 0.426 X2. Based on the results of the analysis above, it can be concluded that from the two variables studied, it turns out that the Skills variable (X2) has the most dominant influence of 42.6% on consumer interest in Nuriza Mart in Meureudu District, Pidie Jaya Regency. The relationship between the dependent and independent variables, namely Personal selling (X1) and Skills (X2) variables on consumer interest at Nuriza Mart in Meureudu District, Pidie Jaya Regency with a correlation index of 81.1% This means that the relationship is very strong. Then the index of determination of each variable Development of Personal selling (X1) and Skills (X2) variables is 67.5%, this means that it has a significant effect on consumer interest in Nuriza Mart in Meureudu District, Pidie Jaya Regency and by 32.5% which is influenced by other variables not examined in this study.
Co-Authors Al Asri Abubakar Azzuhra, Muslimah Bohaiki, Bohaiki Boihaki Boihaki CUT ITALINA Cut Yusnidar Cut Yusnidar Fachry Abda El Rahman Fuad Fuad Irmayanti Irmayanti, Irmayanti Ismayli Ismayli Ismayli, Ismayli Maulana, Aldem Muhammad Raihan Muhammad Rizki Mustaqim, Ahlul Nadia Nadia Nadia Nadia Nurul Husna Nyak Umar Putri Fatrisia Rozali, Rozali Syaryulis, Syaryulis Ulfa, Nadia Yusnidar, Cut