Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Pengabdian Masyarakat Nusantara
Dian Aviyanti Putri
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Education Health Professions Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimalisasi Penggunaan Digital Marketing Dalam Meningkatkan Penjualan UMKM Binaan Di Kelurahan Sananwetan Adella Ratna Nur Dianti; Arde Agung Hidayatulloh; Dian Aviyanti Putri; Ellyn Dya Lestari; Shafira Salsabilla; Gideon Setyo Budi Witjaksono
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 2 (2023): Juni: Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i2.308

Abstract

According to Law No. 20 of 2008, Micro, Small, and Medium Enterprises (MSMEs) are defined as independent business activities carried out by individuals or groups that are not branches of larger companies. MSMEs plays a significant role as an economic driver in Indonesia and can absorb up to 97% of the workforce. The city of Blitar has a total of 9,243 MSMEs units producing 14,000 types of products. One of the challenges faced by MSMEs is the underutilization of social media as a marketing platform. Digital marketing is considered a more effective and efficient communication medium for product promotion. By implementing digital marketing strategies, MSMEs can improve their marketing systems, expand their target market reach, and enhance sales activities for the future. Therefore, to help address the challenges faced by MSMEs, a socialization program is conducted to provide guidance on the initial steps to gain publicity on social media.
Co-Authors Adella Ratna Nur Dianti Arde Agung Hidayatulloh Ellyn Dya Lestari Gideon Setyo Budi Witjaksono Shafira Salsabilla