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All Journal ProBank: Jurnal Ekonomi dan Perbankan Interdisciplinary Social Studies
Derriawan Derriawan
Universitas Pancasila Jakarta
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Perencanaan Strategi PT. Nuansa Alam Sakato Dalam Mengelola Wisata Syariah Terpadu Nagari Sariak Sungai Puar Agam Sumatera Barat Arief Budiman; Zulkifli Zulkifli; Derriawan Derriawan
ProBank Vol 6, No 2 (2021)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v6i2.1028

Abstract

Penelitian kualitatif ini bertujuan untuk merumuskan rencana strategi wisata syariah terpadu di desa Sariak Sungai Puar, Sumatera Barat, dan merumuskan peluang usaha wisata syariah terpadu dengan melakukan perhitungan finansial dan ekonomi. Hasil penelitian diharapkan dapat memberikan pedoman perencanaan strategis pariwisata syariah, digunakan untuk menulis penelitian ilmiah. Hasil penelitian adalah merumuskan strategi yang diperoleh yaitu strategi penetrasi pasar dan strategi pengembangan produk. Melalui perhitungan analisis keuangan dan ekonomi, untuk prospek usaha potensial, IRR 41% per tahun, NPV > 1, persentase profitabilitas 24,11%, dan BEP terjadi dalam 2,9 tahun
The Effect of Low Insurance Literacy and Service Levels through Technological Innovation on Digital Business Performance at PT. Asuransi Tri Pakarta Teguh Pambudi; Derriawan Derriawan; Agustinus Miranda W
Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v5i4.1132

Abstract

The study was conducted with the aim of analyzing the effect of low insurance literacy and service level on digital business performance with technological innovation as a mediating variable. The research method employed was a descriptive quantitative approach using Stata. A sample of 210 respondents from customers of PT. Asuransi Tri Pakarta was utilized. The findings indicated that: 1) there is a direct effect of insurance literacy on digital business performance, 2) there is a direct effect of service levels on digital business performance, 3) a direct effect of technological innovation on digital business performance was found, 4) there is a direct effect of insurance literacy on technological innovation, 5) there is a direct effect of service levels on technological innovation,  6) an indirect effect of insurance literacy on digital business performance through technological innovation was identified, and 7) an indirect effect of service levels on digital business performance through technological innovation was also found. Thus, it can be concluded that both direct and indirect effects contribute to the success of this research.
Co-Authors Agustinus Miranda W Arief Budiman Teguh Pambudi Zulkifli Zulkifli