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All Journal Psikoislamika : Jurnal Psikologi dan Psikologi Islam Indonesian Psychological Research
Barun Kummer Bhattacharja
Narayanganj College
Religion Arts Humanities Education Health Professions Neuroscience Public Health Social Sciences

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How does product packaging features influence the purchase decision of young adult? Mollika Roy; Barun Kummer Bhattacharja; Iffat Jahan
Psikoislamika : Jurnal Psikologi dan Psikologi Islam Vol 20, No 1 (2023)
Publisher : Fakultas Psikologi Universitas Islam Negeri Maulana Malik Ibrahim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/psikoislamika.v20i1.20496

Abstract

Packaging is more than just a suitable way of showcasing a product or getting a product to the consumer without reaching any damage. Here, we intended to know the relative significance of different features of packaging in purchase decision-making. We controlled the diversity of products and their confounding effect in the decision-making task by giving participants a particular product category (toiletries items) in the instruction. A survey was conducted on 386 Bangladeshi adult participants to rate their attitudes toward 11 different packing features when they make a purchase decision. The finding shows that participants rated printed detail on the package as the most important attribute which can manipulate their purchase choice. Moreover, they rated Convenience packaging, Hygienic wrapping material, convincing words on the packet, and attractiveness as the top five packaging features for young Bangladeshi adults, respectively. We found some significant gender differences in four features of product packaging. Bangladeshi adult females are more influenced by the attractiveness, colourful packet, convenience packaging, and convincing words on the packet than male customers. This finding could be an important addition to consumer behaviour literature. Moreover, marketers and designers would know their customer's needs and will be able to use this knowledge in product packaging as a reliable source of marketing strategy to increase their product sales.Keywords: product packaging; consumer behaviour; decision making; young adults
Validation of Workplace Bullying Scale on the Bangladeshi Adults Mollika Roy; Ummay Salma Ruma; Barun Kummer Bhattacharja
Indonesian Psychological Research Vol. 6 No. 2 (2024)
Publisher : Program Studi Psikologi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29080/ipr.v6i2.1228

Abstract

The present study aims to adapt a workplace bullying scale in Bengali that will enable us to assess workplace bullying precisely in the Bangladeshi job sector. Previous workplace bullying studies identified two elements on the WB scale, namely work-related and person-related. In the adapted version of the WB scale, these components are conceptually comprehensible and comparable to the original scale. We have performed different psychometric analyses to adapt the WB scale to Bengali. Item analysis tests were executed using exploratory and confirmatory factor analysis. Findings from both of these tests were satisfactory for the test items. Next, we performed reliability tests using Cronbach’s alpha to assess internal and external reliability to assess inter-rater reliability. The scale demonstrates a satisfactory internal and external reliability level, indicating consistency. Finally, a convergent validity test was performed by comparing the obtained WB and well-being scale scores. The significant negative correlation between workplace bullying and well-being enables us to align the theoretical concept of the workplace bullying variable with pertinent variables, demonstrating a reasonable degree of convergent validity of the scale. This adapted WB scale has proved to be an efficient psychometric tool that appropriately measures workplace bullying in Bengali.
Co-Authors Iffat Jahan Mollika Roy Ummay Salma Ruma