<![CDATA[The parenting style applied by parents will affect the formation of the child's personality after he becomes an adult. This is because the characteristics and elements of the character of an adult individual have long been planted into the soul of an individual from the beginning, namely when he was still a child. Various parenting styles applied by each ethnic group as part of cultural heritage passed down from generation to generation through the process of socialization, internalization and enculturation. One of the ethnic groups in Indonesia that passed down the parenting style of the previous generation as part of cultural heritage is the Dayak tribe in Central Kalimantan. The development of technology brings new habits and lifestyles in the lives of the Dayak Siang tribe community in Saripoi Village. So there are many things regarding values and norms that must be carried out and instilled in children from an early age as the process of enculturation is no longer carried out when the environment has changed. This is because of the large influence of foreign cultures that are packaged attractively on social media. Children living in this era have very high characteristics of dependence on the internet. So it is important for parents to develop effective parenting from an early age to create a generation that avoids the negative influence of technology and can use it wisely. Keywords: parenting, child, digital age]]>
