<![CDATA[This study aims to analyze the application of the qaulan layyina communication principles to the bureaucracy in general, identify the momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government, analyze appropriate media to use, and identify communicators who should use the qaulan layyina principles. To obtain the data, interviews, observations, and document studies were carried out. Furthermore, the data were analyzed using the Miles and Huberman model, namely displaying data, reducing data and concluding. In order for the data obtained to be tested for its validity, it is carried out by triangulation testing both the methods, sources, and results. The results show that the application of the qaulan layyina communication principle to the bureaucracy in general today has not been fully implemented properly, because even though there are checks and balances as a means of distribution, sometimes criticism is actually used as defamation or negative accusations, so that when someone wants to convey a message or advice they will think and hesitate to convey it. The point is that there are rules that "shackle" so that information cannot be freely conveyed to bureaucrats in Pemprovsu. The momentum to apply the qaulan layyina communication principles to bureaucrats in the North Sumatra Provincial Government was mainly conveyed at PHBI events or moments that were agreed upon for the delivery of opinions. Media that are appropriate for use for the application of the qaulan layyina communication principle to the bureaucracy in Pemprovsu are print, electronic and online media with 2 categories, namely those registered with the North Sumatra Diskominfo and those that are not registered. Communicators who should use the qaulan layyina principle are all partners both inside and outside the government. It's just that it remains within the corridor of the existing rules by referring to the communication principles that are generally used and the journalistic code of ethics. The results of the study show that the momentum of applying the qaulan layyina communication principle is something that should be implemented through a transparent and realistic process.]]>
