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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) National Multidisciplinary Sciences
Gabriela E. Hetharia
Universitas Kristen Artha Wacana
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Social Sciences

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Efek Lama Penyimpanan Manisan Ceremai Terhadap Kadar Air, Organoleptik dan Mikrobiologi Regina I.M. BanoEt; Gabriela E. Hetharia; Yunaldy Teffu
National Multidisciplinary Sciences Vol. 2 No. 3 (2023): Proceeding SEMARTANI 2
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/nms.v2i3.288

Abstract

Teknologi pembuatan manisan merupakan salah satu cara pengawetan makanan yang sudah diterapkan sejak dahulu kala. Perendamanan manisan akan membuat kadar gula dalam buah meningkat dan kadar airnya berkurang. Keadaan ini akan menghambat pertumbuhan mikroba perusak sehingga buah akan lebih tahan lama. Tujuan penelitian ini adalah untuk mengetahui efek lama penyimpanan manisan ceremai (Phyllanthus acidus. L.) terhadap karakteristik kadar air dan or-ganoleptic serta mengetahui pengaruh lama penyimpanan pada total koloni mikroba. Penelitian ini dirancang menggunakan Rancangan Acak Lengkap manisan ceremai dikemas mengunakan platik kemasan Standing pouch dengan 4 waktu perlakukan penyimpanan, P0 = 0 hari : P1 = 5 hari; P2 = 10 hari; P3 = 15 hari dan diuji Kadar Air, mikrobiologi dan Organoleptik. Perlakuan terbaik pada P1 dengan lama penyimpanan 5 hari dengan tingkat rata-rata kesukaan pada warna 4,250; aroma 4,300; rasa 3,817; tekstur 4,350.Memenuhi SNI kadar air maksimal 25% (b/b),nilai kadar air P1 sebesar 24,52% (b/b). Hasil penelitian juga menunjukkan kecil peningkatan total mikroba atau ALT .Hasil uji pada berbagai tingkat pengenceran walaupun pengenceran 10ˉ⁵ masih dalam batas wajar. Dapat dikatakan produk tersanitasi tinggi sehingga layak dikonsumsi.
Peran Brand Awareness dalam Memediasi Pengaruh Digital Marketing terhadap Kinerja UMKM di Kota Kupang Alya Elita Sjioen; Angela Merici Minggu; Herry Aprilia Manubulu; Gabriela E. Hetharia; Christian Daniel Manu; Ardi B. T. Ndaumanu
Jesya Vol 9 No 2 (2026): FORTHCOMING ARTICLES : JUNI 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v9i2.2784

Abstract

This study aims to analyze the role of Brand awareness in mediating the effect of Digital marketing on SME Performance in Kupang City. This research is important because many SMEs still face challenges in optimizing digital marketing strategies and strengthening brand awareness in the rapidly growing digital economy. The novelty of this study lies in the use of Brand awareness as a mediating variable in explaining the relationship between Digital marketing and SME Performance within the context of SMEs in Eastern Indonesia, particularly in Kupang City. This study employed a quantitative approach using a survey method through questionnaires distributed to SMEs actively utilizing digital media in their business activities. The sampling technique used purposive sampling, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that Digital marketing positively and significantly affects Brand awareness and SME Performance. Furthermore, Brand awareness positively influences SME Performance and significantly mediates the relationship between Digital marketing and SME Performance. These results highlight the importance of integrating digital marketing strategies with consistent branding activities to improve competitiveness and business sustainability among SMEs in the digital era.
Co-Authors Angela Merici Minggu Ardi B. T. Ndaumanu Christian Daniel Manu Herry Aprilia Manubulu Regina I. M BanoEt Yunaldy Teffu