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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching Haluan Sastra Budaya
Gigih Ariastuti Purwandari
Universitas Jenderal Soedirman, Purwokerto
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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PERSUASIVE LINGUISTIC STRATEGIES IN DIGITAL TOURISM: DISCOURSE ANALYSIS OF THE DOLAN BANYUMAS WEBSITE Gigih Ariastuti Purwandari; Indah Puspitasari; Kristianto Setiawan
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 10, No 1: June 2026 (In Progress)
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v10i1.12694

Abstract

This study analyses persuasive linguistic strategies on the Dolan Banyumas tourism website to examine how promotional discourse constructs destination image and shapes audience perception. Using qualitative discourse analysis, the study examines promotional texts across key sections of websites, including homepage narratives, destination descriptions, cultural content, and calls-to-action. The findings reveal that persuasive discourse is effective through the integration of emotional engagement, experiential storytelling, and credibility-oriented information, presenting Banyumas as an attractive, accessible, and culturally distinctive destination. The website strategically combines evocative language with informative content to enhance affective appeal while maintaining institutional legitimacy. A key contribution of this study is its identification of vernacular affective language, particularly the local expressions ngangeni and mbetaih, which function as symbolic resources to reinforce authenticity and emotional attachment in digital tourism promotion. The study contributes theoretically and methodologically to tourism discourse and digital discourse analysis by demonstrating how persuasive language functions across promotional contexts. Practically, the findings offer insights for culturally sensitive digital place branding, highlighting the value of local affective expressions in strengthening destination image and audience engagement.
MODELING OF COVID-19 TOPICS ON PUBLIC HEALTH MESSAGE COMMUNICATION PATTERNS ON RADAR BANYUMAS SOCIAL MEDIA Gita Anggria Resticka; Erwita Nurdiyanto; Gigih Ariastuti Purwandari
Haluan Sastra Budaya Vol 7, No 1 (2023)
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/hsb.v7i1.66599

Abstract

The global outbreak of Covid-19 has emerged as one of the most devastating and challenging threats to all peoples of the world. The purpose of this study is to identify the theme and topic of Covid-19 on the pattern of public health message communication on social media Radar Banyumas. The spread of Covid-19 disease was found to correlate with social media activity as a tool to promote Covid-19 News. Topic modeling revealed from time to time in the Radar Banyumas mass media can help understand the impact of the outbreak on the emotions, beliefs, and thoughts of the affected communities. This can open up great opportunities for proper education and dissemination of information on public health recommendations. This study shows that data from Banyumas Radar mass media is useful for infodemiology studies. This topic modeling consistently categorizes public health messages, risk factors, pandemic situations, the impact of Covid-19, measures to slow the spread of Covid-19, preventive measures, health authorities and government policies, negative psychological reactions, social stigma related to Covid-19, Covid-19 cases, Covid-19 in Banyumas, and Covid-19 cases in Indonesia.
Co-Authors Gita Anggria Resticka Indah Puspitasari Kristianto Setiawan