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All Journal Jurnal Informatika Ekonomi Bisnis GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Meirita Sita Dewi
Universitas Internasional Batam
Economics, Econometrics & Finance Physics Other

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Pengaruh Produk Halal terhadap Pilihan Konsumen dalam Berbelanja di Indonesia Meirita Sita Dewi; Fendy Cuandra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.578

Abstract

Halal is an essential factor for Muslim consumers in choosing products and services. Indonesia is a country with the largest Muslim population in the world. Producers must understand the factors that influence consumer buying behavior towards halal products. Sales of halal products are increasing, especially demand from Muslim consumers. This study aims to determine consumer buying behavior when buying halal products in Indonesia. This study involves the variables of halal awareness, halal logo, attitude, halal marketing, and halal image as independent variables, and buying behavior as the dependent variable. This study uses quantitative research methodology. The research data used primary data. Primary data was collected through a survey using a structured questionnaire. The questionnaire was created using Google Forms and distributed online to respondents. The data collection technique uses a probability sampling technique. The samples are selected randomly. The sample data was 320 respondents. The data analysis method uses SEM (Structural Equation Modeling) to predict the effect of independent variables on the dependent variable. The results of this study indicate that halal attitudes and images influence consumer behavior when buying halal products. Halal awareness, halal logo, and halal marketing do not influence consumer buying behavior when buying halal products. The findings of this study have implications for marketers and manufacturers in developing marketing strategies for halal products in Indonesia. Marketers need to understand the needs and preferences of Muslim consumers by building a positive attitude and halal image on the products sold. The availability of halal products in the market can help drive more buying behavior toward halal products.
Processing Documents and Business Legality and Promoting Takoyaki Yoi Batam Products Fendi Cuandra; Meirita Sita Dewi
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2645

Abstract

Takoyaki Yoi Batam is one of the Micro, Small, Mediun, Enterprises in Batam City that sells takoyaki. Takoyaki is food from Japan. Takoyaki Yoi Batam is located at SP Plaza Square Outlet, SP Ruko Complex, Jl Letjen R. Suprapto, Tembesi, Kec. Sagulung, Batam City. The place of business is a small stand. Takoyaki Yoi Batam does not yet have a Business Identification Number as a form of business legality document. In addition, Takoyaki Yoi Batam also lacks customer engagement on Instagram. Therefore, in this community service plan the Takoyaki Yoi Batam business on the OSS (Online Single Submission) website to create a Business Identification Number and increase customer engagement on Instagram to increase brand awareness, loyalty, and takoyaki sales, and establish good relations with consumers. The purpose of this community service is to assist micro, small and medium enterprises to create a Business Identification Number and increase customer involvement and sales. The research methodology used is a qualitative research method. Data collection by means of interviews, observation, and documentation. Primary data comes from interviews with Takoyaki Yoi Batam business owners. The result of this community service is that Takoyaki Yoi Batam has a Business Identification Number and uses Instagram as a marketing tool to increase customer engagement and sales.
Co-Authors Cuandra, Fendy Fendi Cuandra