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All Journal Jurnal Mantik INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal of Environmental and Development Studies
Isnen Fitri, Isnen
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Reimagining the Langkat Museum: Developing a Hybrid Museum and Cultural Heritage Center in Tanjung Pura, Langkat Fitri, Isnen; Hartini, Sri; Lubis, Asrilia Syahfira
Journal of Environmental and Development Studies Vol. 6 No. 01 (2025): Journal of Environmental and Development Studies
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jeds.v6i01.20479

Abstract

Museum Langkat is located in North Sumatra Province and serves as a cultural heritage site in Tanjung Pura, Langkat Regency. This museum building possesses significant architectural and historical value, with considerable potential as a cultural center due to its strategic location near other cultural heritage sites, including the Azizi mosque and the former site of the second Palace of the Sultan of Langkat. This article examines the evolution of the Langkat Museum in Tanjung Pura, North Sumatra, into a hybrid museum and cultural heritage center. The structure, formerly the administrative office of the Langkat Sultanate, currently exhibits physical decay and restricted utility. This research presents a hybrid model that combines physical restoration, digital accessibility, and community-oriented programming. The paper advocates for a sustainable and inclusive strategy to rejuvenate regional museums in Indonesia, utilizing global and regional precedents. It delineates critical research deficiencies concerning hybrid museums, community involvement, and the amalgamation of disparate cultural resources. The proposed paradigm designates the museum as a catalyst for cultural continuity, education, and regional development.
OPTIMIZING WILLINGNESS TO PAY FOR THE PRESERVATION OF SIBOLANGIT NATURE PARK IN NORTH SUMATERA Febri Yoanita Harahap; Delvian, Delvian; Fitri, Isnen
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 1 (2024): January
Publisher : Adisam Publisher

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Abstract

Nature Tourism Park (TWA) is a conservation area that is formed and aims to be used as a location for tourism, education, research and cultural preservation. By looking at the completeness of the facilities and the potential of the flora and fauna in Sibolangit TWA, it should have the potential to be visited by more tourists. Moreover, its location is only 38 km from Medan City or one hour by road using a motorized vehicle, the place is on the edge of the Medan - Berastagi crossing road. The decline in visitors over the past 2 years has had an impact on the low income received by TWA Sibolangit, which is also one of the sources of PNBP (Non-Tax State Revenue). This study was conducted to answer several research questions, including: 1) What are the factors that affect WTP in Sibolangit TWA? Logistic regression analysis was used and 2) How much is the WTP value by visitors to Sibolangit TWA? Using CVM and average WTP. The target of the questionnaire is teenage visitors (12-25 years old). From the results of the study it is known that the significance value of each variable is smaller than 5 percent of only three variables, namely the variable gender, level of knowledge, and visitor perceptions of service. And based on the above calculations, the average WTP value of respondents is Rp. 7,875. Rounded up to Rp. 8,000,-
Challenges in building a brand image for entrepreneurial-based vocational institutions : a case study of Wilmar Business Indonesia Polytechnic Jessica, Jessica; Tryana, Meilita; Fitri, Isnen
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6783

Abstract

In the era of growing competition among higher education institutions, vocational colleges must build a distinctive brand image that highlights entrepreneurship. Wilmar Business Indonesia Polytechnic (WBI) in Medan represents a case of how vocational institutions develop an entrepreneurial-based brand identity. Although every institution has its own uniqueness, challenges often arise in communicating it effectively to the public. This study aims to analyze the challenges faced by WBI in shaping an entrepreneurial brand image as a vocational institution. Building such an image requires consistent communication strategies, adequate resources, and public understanding of vocational education. Using a qualitative descriptive method, data were obtained through interviews, observations, and documentation involving management, lecturers, and students. The results show that key challenges include limited marketing communication resources, weak integration of entrepreneurial values into promotional messages, and low public awareness of vocational education advantages. External challenges also stem from public perceptions that favor academic universities over polytechnics. Theoretically, this research contributes to higher education branding literature by applying the DRIP Model (Differentiate, Reinforce, Inform, Persuade) to vocational entrepreneurship education. Practically, it offers strategic insights for vocational institutions to design consistent, value-based communication strategies that strengthen competitiveness and stakeholder engagement.
Co-Authors Delvian Delvian Febri Yoanita Harahap Jessica Jessica Lubis, Asrilia Syahfira Sri Hartini Tryana, Meilita