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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Mutia Arda
Faculty of Economic and Business Universitas Muhammadiyah Sumatera Utara
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY, PRICE AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF MS GLOW SKINCARE Mutia Arda; Dewi Andriany
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.960

Abstract

Skincare is a very important product for the skin, so consumers are very picky in choosing the best quality products according to their skin type. One of the most popular skin care products in Indonesia today is the Ms Glow skin care product. Based on the reviews given by consumers on marketplaces and social media, it was found that there were still many consumers who were not suitable for these skincare products and when compared to the prices of some competitors, MS Glow skincare tended to be more expensive. The purpose of this study was to analyze the influence of product quality, price and electronic word of mouth on purchasing decisions for Ms Glow Skincare. The method used in this research is to use associative and quantitative methods. The number of samples is 98 people using the Slovin formula. Data collection techniques through questionnaires (questionnaire). Analysis of the research data is multiple linear regression. The results of this study indicate that product quality, price and electronic word of mouth simultaneously have a significant effect on purchasing decisions for Ms Glow Skincare. Partially product quality, price and electronic word of mouth have a significant effect on purchasing decisions.
THE INFLUENCE OF INSTAGRAM PROMOTION AND SERVICE QUALITY ON THE PURCHASE DECISION OF BANANA PASIR WAIS THROUGH ONLINE OJEK Dewi Andriany; Mutia Arda
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 4 (2023): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i4.961

Abstract

The purpose of this study was to find out whether promotion on Instagram and service quality simultaneously and partially had a positive and significant effect on the decision to purchase Pasir Wais bananas through online motorcycle taxis during the Covid-19 pandemic in the city of Medan. The F statistical test was carried out to test whether the independent variable (X) simultaneously has a significant relationship or not to the dependent variable (Y). Based on the statistical test results shown in the table above, the calculated F value is 45.309> F table 4.08 with a significance value of 0.000 which is less than 0.05. The significance value of Promotion (X1) is 0.001 <0.05 and the t count is 3.595 > t table 3.30127 indicating that Promotion (X1) has a significant effect on Purchase Decisions. So, the hypothesis of the influence of Promotion on Purchase Decision (H1) is accepted. The significance value of Service Quality (X2) is 0.000 <0.05 and the t count value is 4.575> t table 3.30127 indicating that Service Quality (X2) has an effect on Purchasing Decisions. Thus, the hypothesis of the effect of service quality on purchasing decisions (H2) is accepted. This indicates that partially service quality has a positive and significant effect on purchasing decisions of bananas and wais bananas through online motorcycle taxis.
Co-Authors Dewi Andriany