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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JURNAL ILMIAH GLOBAL EDUCATION
M. Yoserizal Saragih
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

 1 
STRATEGI MARKETING HUBUNGAN MASYARAKAT DAN MEDIA JURNALISTIK DALAM MEMPERTAHANKAN KEPUASAN CUSTOMER K3 MART CABANG KESAWAN KOTA MEDAN Rana Salsabila; M. Yoserizal Saragih
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.876

Abstract

The rapid growth of the minimarket industry in Medan is contributing to increasingly fierce competition between retail companies, with each company competing to attract consumers with superior offerings and retain existing customers. Promotion is used by businesses to communicate expected messages to audiences and to influence public perception and action. The purpose of this study is to maintain K3mart customer satisfaction with marketing strategies, public relations and journalistic media. This research is a descriptive research using a qualitative approach as an analytical tool. The technique of taking subjects in this study is the Purposive technique. The informants of this researcher came from K3mart employees Jl. Putri Merak Jingga Kesawan and 6 K3mart visitors. Methods of collecting observational data, interviews and documentation. The results showed that Public Relations and Journalism Marketing Strategies through Information helped K3mart customers be happy when they visited Jl. Putri Merak Jingga Kesawan. This is done by sharing information through media, such as by posting content on Instagram, distributing brochures, or putting up banners. By providing good service, friendliness, marketing, public relations, and journalistic tactics through public service are used to make customers happy. Through publication, marketing, public relations, and journalism tactics are used to keep customers happy. K3mart Jl. Putri Merak Jingga Kesawan is done by placing more ads on paper and on social media and informing people about special offers on the products it sells.
EFEKTIVITAS PT. PEGADAIAN DALAM MEMBANGUN SINEGRITAS HUBUNGAN MASYARAKAT DAN MEDIA JURNALISTIK UNTUK MENINGKATKAN MINAT MASYARAKAT PADA PRODUK TABUNGAN EMAS CABANG SIMP. LIMUN KOTA MEDAN Lita Octaviani; M. Yoserizal Saragih
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.891

Abstract

The development of the world economy is now increasing, companies compete to show each other the quality of their goods with other companies, and many consumers begin to invest in any profitable field. Gold investment is a simple form of investment. Because this investment can be done by anyone, whether they are from the educated group or not, by investing in gold in the form of gold coins and gold bars. This study aims to explain the effectiveness of PT. Pegadain in building synergy of public relations and journalistic media to increase public interest in gold savings products at the intersection limun branch in Medan. This research is a qualitative descriptive field research. In collecting data, researchers use interview, observation and documentation techniques. The informants of this study were two employees from PT. Pegadaian branch of intersection lemonade city Medan. After the data is collected, it is processed through a process: editing and description. Then the data was analyzed with Miles and Huberman's data analysis technique. The results obtained in this study that build the synergy of the role of public relations and journalistic media to increase interest using marketing strategies applied by PT. Pegadaian branch of simpang limun kota Medan marketing mix, namely the strategy of advertising programs, sales promotion, and public relations / publicity planned by the management and Pegadaian branch of simpang limun kota Medan succeeded in attracting public interest in Gold Savings products. Thus, the right strategy to attract more customers by developing digital technology, because the media has been loved by many generations because it can be easily accessed anywhere and anytime so that the strategy through digital will be very effective to reach the whole
Co-Authors Lita Octaviani Muhammad Denis Alhilal Rana Salsabila