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All Journal JURNAL ILMIAH GLOBAL EDUCATION Jurnal Iso
Rana Salsabila
Universitas Islam Negeri Sumatera Utara
Humanities Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Development of Tor Tor Dance in Batak Wedding Ceremony in Medan City Rana Salsabila; Lita Octaviani; Fia Adilla; Hassan Sazali; Maulana Adinata Dalimunthe
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v2i2.824

Abstract

Tortor dance for the Batak tribe is used to express feelings in any situation, one of which includes wedding ceremonial activities. Tortor dance is an important part of the Batak indigenous community, which has cultural values and spiritual values. Through the Batak indigenous Tortor dance in Medan, it conveys its hopes and prayers. The movement or demonstration of attitudes and feelings through this Tortor dance adorn the situation and conditions that are being experienced. The purpose of this study is to determine the development of Tortor dance in a brick wedding ceremony in Medan. This study uses a case study method with a qualitative approach. The data collected is primary data obtained from several speakers. From the result of research in the field that the Tortor dance in Batak wedding ceremony in Medan shows that every hand movement has meaning and significance
STRATEGI MARKETING HUBUNGAN MASYARAKAT DAN MEDIA JURNALISTIK DALAM MEMPERTAHANKAN KEPUASAN CUSTOMER K3 MART CABANG KESAWAN KOTA MEDAN Rana Salsabila; M. Yoserizal Saragih
Jurnal Ilmiah Global Education Vol. 4 No. 2 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 2, Juni 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i2.876

Abstract

The rapid growth of the minimarket industry in Medan is contributing to increasingly fierce competition between retail companies, with each company competing to attract consumers with superior offerings and retain existing customers. Promotion is used by businesses to communicate expected messages to audiences and to influence public perception and action. The purpose of this study is to maintain K3mart customer satisfaction with marketing strategies, public relations and journalistic media. This research is a descriptive research using a qualitative approach as an analytical tool. The technique of taking subjects in this study is the Purposive technique. The informants of this researcher came from K3mart employees Jl. Putri Merak Jingga Kesawan and 6 K3mart visitors. Methods of collecting observational data, interviews and documentation. The results showed that Public Relations and Journalism Marketing Strategies through Information helped K3mart customers be happy when they visited Jl. Putri Merak Jingga Kesawan. This is done by sharing information through media, such as by posting content on Instagram, distributing brochures, or putting up banners. By providing good service, friendliness, marketing, public relations, and journalistic tactics through public service are used to make customers happy. Through publication, marketing, public relations, and journalism tactics are used to keep customers happy. K3mart Jl. Putri Merak Jingga Kesawan is done by placing more ads on paper and on social media and informing people about special offers on the products it sells.
Co-Authors Fia Adilla Hassan Sazali Lita Octaviani M. Yoserizal Saragih Maulana Adinata Dalimunthe