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All Journal Jurnal Sosio-komunika
Debby Kurniadi
Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Persada Bunda
Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI PADA MENDOAN OM NDUT Debby Kurniadi; Nikita Putriana Ananta
JURNAL SOSIO-KOMUNIKA Vol 2 No 1 (2023): Mei
Publisher : LPPM STISIP Persada Bunda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57036/jsk.v2i1.45

Abstract

The Covid-19 pandemic in Indonesia has passed, but its impact can still be felt. Likewise with MSMEs in the city of Pekanbaru, feeling the impact of the decline in customers causing decreased turnover. However, Mendoan Om Ndut's business at the Tugu Keris Round about tour was able to survive and was able to overcome this problem by carrying out promotional activities on Instagram using the services of influencers. The purpose of this research is to find out how effective Instagram is as a medium for promoting Mendoan Om Ndut's business and to find out whether there are factors that become obstacles in promoting Mendoan Om Ndut's business on Instagram. This study used qualitative research methods. Based on the results of this study, the success of Instagram in promoting the Mendoan Om Ndut business is through experiential marketing strategies, namely sense, feel, think, action and relation. Supported by the results of interviews with researchers, it can be seen that promotions on Instagram are very effective, so that the Mendoan Om Ndut business can survive. Mendoan Om Ndut experienced a significant increase in subscribers and turnover, currently Mendoan Om Ndut has experienced business stability to date.
Efektivitas Media Sosial Instagram Sebagai Sarana Komunikasi Publik Pada Dinas Lingkungan Hidup dan Kebersihan Kota Pekanbaru Susi Artuti Erda Dewi; Rosmala; Debby Kurniadi
JURNAL SOSIO-KOMUNIKA Vol 2 No 1 (2023): Mei
Publisher : LPPM STISIP Persada Bunda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57036/jsk.v2i1.49

Abstract

The author focuses on the foresight of the Pekanbaru City Environment and Sanitation Service in utilizing Instagram social media as a means to actively communicate with other Instagram social media users, especially the people of Pekanbaru City. The purpose of this study is to describe the use of social media Instagram as a means of public communication at the Pekanbaru City Environment and Sanitation Service. This research uses the library research method where the object is searched with various library information such as books, scientific journals, magazines, newspapers and documents. The results of data analysis include data reduction, data presentation and conclusion. The findings obtained by the author in this study are based on the Shimp theory that the use of Instagram social media as a means of public communication at the Pekanbaru City Environment and Sanitation Service has been effective. complaints of garbage in the environment of the Pekanbaru city community so it is only natural that the Pekanbaru City Environment and Sanitation Service led by Hendra Afriadi, SH., M.Si succeeded in getting the ADIPURA 2022 certificate award, then the Pekanbaru City Environment and Sanitation Service is considered consistent in providing posts full of positive information and adding new knowledge to the public. society, although sometimes it is found that there are several posts that look monotonous even though the contents of the message from each of these posts are different.
Co-Authors Nikita Putriana Ananta Rosmala Susi Artuti Erda Dewi