Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA JURNAL LENTERA BISNIS Jurnal Manajemen Dirgantara Jurnal Informatika Ekonomi Bisnis
Irmawati
Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Transportation

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP NIAT PEMBELIAN ULANG DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PELANGGAN PRODUK CONVERSE Ganung Pradita; Irmawati
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The population in Indonesia is very dense and large, which is a very promising or potential market for companies to market the products created by these companies. With so many different product choices and types of products on the market, consumers will first choose according to their needs by considering quality and price, as well as the satisfaction they receive. The subject of this research was Converse products, data was obtained from 135 consumers collected through questionnaires. Meanwhile, the objects are product quality, product price and consumer satisfaction. This data will be analyzed using Structural Equation Model (SEM) analysis with Partial Least Square (PLS). Based on the results of the analysis, it was found that product quality and price had a positive and significant impact on satisfaction and intention to repurchase Converse. Apart from that, satisfaction is also able to mediate the influence of product quality and price on repurchase intentions
Pengaruh Influencer dan E-WOM terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Mediasi Pada Pelanggan TikTok Shop Nawang Nawastuti; Irmawati
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.735

Abstract

This research aims to determine the influence of Influencers and E-WOM on Customer Loyalty through Customer Satisfaction as a Mediating Variable for TikTok Shop Customers. In recent years, TikTok Shop has been widely used by Indonesian people to shop online. This increases the sales volume at the Tiktok Shop. This research is a quantitative research involving 150 respondents who are TikTok Shop users. The data in this research was collected using a questionnaire via Google Form which uses a Likert scale. The analysis technique used in this research uses Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.2 program. The results of this research show that Influencers and E-WOM have a positive and significant effect on Customer Loyalty and Customer Satisfaction. Influencers and E-WOM have a significant effect on Customer Loyalty through Customer Satisfaction as a mediating variable.
ANALISIS PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN MEDIASI KEPUASAN PELANGGAN PADA SATE KAMBING PAK MANTO Muhammad Nailur Ridho; Irmawati
Jurnal Manajemen Dirgantara Vol 16 No 2 (2023): Jurnal Manajemen Dirgantara, Desember 2023
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v16i02.1039

Abstract

Tujuan penelitian ini ialah menganalisis pengaruh harga dan kualitas pelayanan terhadap loyalitas pelanggan dengan mediasi kepuasan pelanggan pada Sate Kambing Pak Manto. Metode penelitian ini ialah kuantitatif. Populasi dalam penelitian ini yaitu seluruh pelanggan atau konsumen yang pernah berkunjung atau membeli Sate Kambing Pak Manto di Surakarta. Teknik pengambilan sampel dengan purposive sampling. Jumlah sampel penelitian ini ialah 100 responden, berdasarkan perhitungan Slovin. Sumber data penelitian ini ialah data primer. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan menggunakan metode kuesioner. Teknik analisis data penelitian menggunakan Partial Least Square (PLS) dengan bantuan Software SMARTPLS. Hasil penelitian ini ialah bahwa harga tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kualitas pelayanan berpengaruh positif signifikan terhadap loyalitas pelanggan. Harga dan kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan dapat memediasi hubungan antara harga terhadap loyalitas pelanggan dan hasilnya menunjukkan positif dan signifikan. Kepuasan pelanggan dapat memediasi hubungan antara kualitas pelayanan terhadap loyalitas pelanggan dan hasilnya menunjukkan positif dan signifikan
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI MEDIASI (Studi Pada Konsumen Produk APPLE di Universitas Muhammadiyah Surakarta) Muhammad Irly Artha Vikranof; Irmawati
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1293

Abstract

Indonesia is a developing country with the largest population, making it a potential market with high growth, one of which is the APPLE Company. APPLE Company This study aims to determine the effect of customer loyalty on consumers of APPLE products in the campus area of Universitas Muhammadiyah Surakarta. This research method uses a quantitative approach. The population in this study were students of Universitas Muhammadiyah Surakarta who used Apple products. The sampling used in this research is purposive sampling where this technique is used to determine the research sample with consideration of certain criteria. Through Maholtra's calculations, the minimum sample required is 112 respondents who use Apple products, both male and female. In this study, the data source used is primary data source. The data collection method used in this study was the distribution of questionnaires. The data analysis technique used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are Brand Image has a positive and significant effect on Customer Engagement. Brand Image has a positive and significant effect on Customer Loyalty. Brand Love has a positive and significant effect on Customer Engagement. Brand Love has a positive and significant effect on Customer Loyalty. Brand Image has a positive and significant effect on Customer Loyalty which is mediated by Customer Engagement. Brand love has no effect on Customer loyalty mediated by Customer Engagement.
Co-Authors Ganung Pradita Muhammad Irly Artha Vikranof Muhammad Nailur Ridho Nawang Nawastuti