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Dewi Ika Octavia
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PENGARUH PENGGUNAAN QRIS & PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI LOKANANTA BLOC FERI WIBOWO; DEWI IKA OCTAVIA
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 7 No 01 (2025): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA - EDISI JANUARI-APRIL 2025
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan QRIS dan promosi terhadap keputusan pembelian konsumen di Lokananta Bloc. QRIS (Quick Response Indonesian Standard) merupakan metode pembayaran digital yang diharapkan mampu meningkatkan kemudahan transaksi bagi konsumen. Promosi yang efektif juga diyakini dapat membangkitkan minat dan mendorong keputusan pembelian. Metode penelitian yang digunakan adalah kuantitatif dengan pengumpulan data menggunakan kuisioner yang dibagikan kepada 50 responden yang merupakan pengunjung Lokananta Bloc. Hasil pengujian menunjukkan bahwa variabel penggunaan QRIS dan promosi berpengaruh secara positif dan signifikan terhadap keputusan pembelian konsumen di Lokananta Bloc.
Determinan Manajemen Keuangan Pribadi Pada Mahasiswa Aktif Di STIE Surakarta Estiningtyas Widi Fitrianingrum; Dewi Ika Octavia
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 6 (2025): Jurnal Sains Student Research (JSSR) Desember
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i6.6834

Abstract

This research seeks to investigate the factors shaping personal finance management in enrolled students at STIE Surakarta, employing the Theory of Planned Behavior framework. It utilized a quantitative associative causal research design, drawing on a sample of 95 students chosen via simple random selection. Information was gathered through surveys and processed using multiple linear regression analysis. The findings reveal that financial literacy, Financial Technology, and Locus Of Control exert a significant positive influence on personal finance management, whereas a hedonistic lifestyle shows no notable impact. These outcomes underscore the necessity of bolstering financial literacy and promoting wise application of Financial Technology. Universities are encouraged to offer education on personal finance to foster students' awareness of finances, enabling them to responsibly balance essential needs with lifestyle choices.
Co-Authors Estiningtyas Widi Fitrianingrum Feri Wibowo