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All Journal Jurnal Pendidikan dan Keluarga
Erica Novianti Idris
Universitas Internasional Batam
Humanities Education Social Sciences Other

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The Influence of Destination Personality, Destination Image and Customer Experience on Intention to Recommend at Trendy Coffee Cafe in Batam City Ratih Anggraini; Erica Novianti Idris
JURNAL PENDIDIKAN DAN KELUARGA Vol 15 No 01 (2023): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol15-iss01/888

Abstract

This study was conducted to identify factors that influence intention to recommend interest towards trendy coffee cafe destinations in Batam City. This factor is important for trendy coffee cafe destination owners to understand how consumers influence their intention to recommend to other consumers. The object used in this research is trendy coffee cafe in Batam City. This type of research was conducted using quantitative methods. The data collection technique uses probability sampling techniques and purposive methods, then the data is collected and processed using SPSS IBM 25 software. The results of this study provide evidence that destination personality, destination image and good customer experience can significantly increase consumers' intention to recommend trendy coffee cafe to other consumers. Therefore, the independent variables partially and simultaneously have a positive and significant effect on the independent variable intention to recommend at trendy coffee cafe in Batam City
Co-Authors Ratih Anggraini