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Journal : Golden Ratio of Data in Summary

Analysis of Student Learning Difficulties in Integrated Social Studies Subjects in Class VIII Ratih Ceriani Zendrato; Yearning Harefa; Wahyutra Adilman Telaumbanua; Bezisokhi Laoli
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.593

Abstract

The main problem in this study is the low understanding of class VIII UPTD SMP Neger 1 Gunungsitoli students related to Integrated Social Studies subjects. Learning difficulties have an impact on the activities of students in the classroom who tend to be passive and do not play an active role. The purpose of this study was to determine learning difficulties in social studies learning in students at UPTD SMPN 1 Gunungsitoli Utara. In this study researchers used qualitative research methods. The results of the research conducted, it is known that the factors that influence students' learning difficulties include internal and external factors. Internal factors include the minimal interest in learning of students and the low level of learning ability of students so that it affects low learning outcomes, as well as external factors which include lack of attention from parents and the way teachers teach that has not hit students. It can be concluded that students have difficulty learning social studies, caused by external and internal factors.
Analysis of Micro Business Marketing Strategy in Facing Competition Asroni Hia; Arianto Lahagu; Eka Septianti Laoli; Wahyutra Adilman Telaumbanua
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.642

Abstract

This study is motivated by the challenges faced in the development of micro-enterprises at Bukit Sion Market, largely due to the high level of competition. Many businesses struggle to determine appropriate financing models and product offerings, as the market is saturated with similar products offered by competitors. The objective of this research is to analyze the marketing strategies employed by micro-enterprises and identify the obstacles they face in dealing with competition at Bukit Sion Market, Lahomi District. The research employs a descriptive qualitative method. The findings reveal that all food stalls adopt marketing strategies that include market selection, product planning, pricing, distribution systems, and marketing communication. Effective marketing strategies, such as offering discounts, special promotions, or hosting promotional events, have been shown to significantly boost sales. However, the food stalls encounter several challenges, including intensified competition due to the emergence of similar businesses offering comparable products, a lack of product innovation and promotion, fluctuations in raw material prices, as well as issues with product quality consistency, customer service, and overall customer experience.