Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Mantik
Denisa Natalia Guinardi
Universitas Bina Nusantara, Jakarta, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The impact of flash sales and brand image on purchase intention and its impact on purchase decision Rita Rita; Denisa Natalia Guinardi
Jurnal Mantik Vol. 7 No. 1 (2023): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i1.3722

Abstract

The current era of real and virtual worlds has developed rapidly, this has encouraged many industries to make changes, especially in the technology industry and sales including the marketplace. Indonesia is dominated by many marketplaces, one of the largest is Tokopedia. This study aims to find out whether there is an effect of the Flash Sale , Brand Image, program on Purchase Intention, and its impact on Purchase Decision users of D-Link products by targeting 97 respondents. This study uses the SPSS test and it is known that Flash Sale affects Purchase Intention and Purchase Decision while Brand Image affects Purchase Intention and does not affect Purchase Decision directly.
Co-Authors Rita Rita