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All Journal EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya International Journal of Economics, Business and Accounting Research (IJEBAR)
Budi Gautama
Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Economics, Econometrics & Finance

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Analisis determinan keputusan Masyarakat Kecamatan Panyabungan Selatan Menabung di Bank Syariah dengan Minat Sebagai Variabel Moderating Ernita Batubara; Rukiah Lubis; Budi Gautama
EQUILIBRIUM : Jurnal Ilmiah Ekonomi dan Pembelajarannya Vol 11, No 2 (2023)
Publisher : Universitas PGRI Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/equilibrium.v11i2.16462

Abstract

Penelitian ini dilakukan untuk menganalisis determinan keputusan masyarakat kecamatan panyabungan selatan menabung di bank syariah. Metode penelitian ini menggunakan penelitian deskriptif kuantitatif. Populasi dalam penelitian adalah seluruh masyarakat Kecamatan Panyabungan Selatan dengan teknik pengambilan sampel stratified random sampling dan diperoleh sampel 173 responden. Analisis yang digunakan yaitu Analisis Regresi moderasi (MRA) dengan menggunakan software SmartPLS 4.0. Hasil penelitian menunjukkan bahwa, (1)Tidak terdapat pengaruh signifikan antara variabel pendapatan terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (2)Terdapat pengaruh signifikan antara variabel pengetahuan terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (3)Terdapat pengaruh signifikan antara variabel religiusitas terhadap keputusan masayarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (4)Minat tidak dapat memoderasi pendapatan terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah, (5)Minat dapat memoderasi pengetahuan terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah. (6)Minat dapat memoderasi religiusitas terhadap keputusan masyarakat Kecamatan Panyabungan Selatan menabung di bank syariah.
The Influence of Fintech Usage and Financial Literacy on The Performance of MSME with Digital Marketing as The Moderating Variable Ulan Dari Daulay; Rukiah Lubis; Budi Gautama
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 1 (2023): IJEBAR, VOL. 07 ISSUE 01, MARCH 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i1.8256

Abstract

Improving the performance of MSMEs is an important topic to discuss for the success and sustainability of a business. This study aims to examine the effect of using fintech and financial literacy on the performance of MSME firms in the city of Padangsidimpuan, with digital marketing as the moderating variable. This study uses a quantitative approach using the Structural Equation Model (SEM) method with the Partial Least Squares (PLS) alternative. The population of this research is UMKM in Padangsidimpuan City. The sample in this study consisted of 142 SMEs using the Slovin formula. The results of the study show that: (1) the use of fintech has a positive and significant effect on the performance of MSME companies (2) financial literacy has a positive and significant effect on the performance of MSME companies (3) digital marketing has a positive and significant impact on MSME business performance (4) Digital marketing amplifies the impact of fintech deployment on MSME business performance (5) Digital marketing mitigates the impact of financial literacy on MSME business performance. Keywords: Fintech, Financial Literacy, Digital Marketing, Business performance, MSMEs
Co-Authors Ernita Batubara Rukiah Ulan Dari Daulay