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All Journal Valid Jurnal Ilmiah
Ayi Ahadiat
Universitas Lampung, Indonesia
Economics, Econometrics & Finance Social Sciences

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SMEs in E-Commerce Market Structure Arum Arupi Kusnindar; Ayi Ahadiat; Ainur Rosidah
Valid: Jurnal Ilmiah Vol 20 No 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i2.297

Abstract

This article discusses the structure of the e_commerce market in Indonesia with the Industrial Organization approach using Porter's Five Forces. The results of research on the structure of Indonesia's digital market e-commerce tend to be a contestable market with low barriers to entry, products and services sold must have sufficiently strong substitutes and costs (initial and sunk costs) to set up similar companies are not too high. The internet increases competition and the government's role is needed to avoid too high a market concentration
SMEs in E-Commerce Market Structure Arum Arupi Kusnindar; Ayi Ahadiat; Ainur Rosidah
Valid: Jurnal Ilmiah Vol. 20 No. 2 (2023)
Publisher : Sekolah Tinggi Ilmu Ekonomi AMM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53512/valid.v20i2.297

Abstract

This article discusses the structure of the e_commerce market in Indonesia with the Industrial Organization approach using Porter's Five Forces. The results of research on the structure of Indonesia's digital market e-commerce tend to be a contestable market with low barriers to entry, products and services sold must have sufficiently strong substitutes and costs (initial and sunk costs) to set up similar companies are not too high. The internet increases competition and the government's role is needed to avoid too high a market concentration
Co-Authors Ainur Rosidah Arum Arupi Kusnindar