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All Journal NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Nusantara Nanggroe: Journal Of Scholarly Service Jurnal Akuntan Publik Nanggroe: Journal of Scholarly Service Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara
Wahyu Fahrul Ridho
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Transportation Other

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Pemanfaatan Artikel sebagai Strategi Meningkatkan Brand Awareness AMD Academy dan Sarana Mengedukasi Masyarakat Chaterine Aritonang; Wahyu Fahrul Ridho
Jurnal Akuntan Publik Vol. 1 No. 1 (2023): Maret : Jurnal Akuntan Publik
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jap-widyakarya.v1i1.685

Abstract

This journal discusses the utilization of articles as an effective means to enhance company's brand awareness while educating the public. In the ever-evolving digital era, companies need to employ communication strategies that effectively reach their target audience. This approach entails using informative and industry-relevant articles. The research involves analyzing the needs and preferences of the public regarding desired information. Based on the analysis, a series of articles are produced to fulfill the public's information needs and simultaneously promote the company's brand. These articles are published across various online platforms, including the company's website, blog, and social media. The results demonstrate a significant increase in brand awareness and public recognition of the company through the implementation of this strategy. Additionally, the articles provide educational benefits to the public by presenting valuable and industry-relevant topics. The utilization of articles as a means to enhance brand awareness while educating the public offers diverse advantages. It enables companies to expand their reach, improve consumer trust, and strengthen their market position. Simultaneously, the public gains access to valuable and beneficial information, enhancing their knowledge and deriving direct benefits from the provided articles. Therefore, this strategy effectively fosters positive relationships between companies and consumers while contributing to the overall literacy and knowledge enhancement of the public.
Sosialisasi dan Pelatihan Digital Marketing Sebagai Upaya Pemasaran Produk UMKM di Desa Kebondalem Ida Bagus Anindya Hariwicaksana; Wahyu Fahrul Ridho
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8195162

Abstract

One of the villages in Bareng District, Jombang Regency, which has quite a lot of MSMEs, is Kebondalem Village. MSME actors in Kebondalem Village have even increased every year. Most small, micro and medium enterprises (MSMEs) have a similar problem, which is that it is difficult for them to promote their business to the wider community. The purpose of this socialization is to increase knowledge of marketing and advertising media to increase the number of customers and to be known more widely. The implementation of this student service involves MSME partners who experience several problems related to the management and management of promotional media which are considered less effective. One of the work programs implemented is the application of digital marketing as an effort to market MSME products. Coinciding with this activity, students provide assistance and training related to the application of digital marketing for these MSMEs.
Sosialisasi dan Pelatihan Digital Marketing Sebagai Upaya Pemasaran Produk UMKM di Desa Kebondalem Ida Bagus Anindya Hariwicaksana; Wahyu Fahrul Ridho
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 4 (2023): July
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8195162

Abstract

One of the villages in Bareng District, Jombang Regency, which has quite a lot of MSMEs, is Kebondalem Village. MSME actors in Kebondalem Village have even increased every year. Most small, micro and medium enterprises (MSMEs) have a similar problem, which is that it is difficult for them to promote their business to the wider community. The purpose of this socialization is to increase knowledge of marketing and advertising media to increase the number of customers and to be known more widely. The implementation of this student service involves MSME partners who experience several problems related to the management and management of promotional media which are considered less effective. One of the work programs implemented is the application of digital marketing as an effort to market MSME products. Coinciding with this activity, students provide assistance and training related to the application of digital marketing for these MSMEs.
Strategi dan Implementasi Kampanye ABWA 3.0: Meningkatkan Literasi Finansial Remaja melalui Aplikasi Campaign #ForChange di PT Uni Tokopo Teknologi Maulidya Rintalla; Wahyu Fahrul Ridho
Eksekusi : Jurnal Ilmu Hukum dan Administrasi Negara Vol. 1 No. 2 (2023): Mei : Jurnal Ilmu Hukum dan Administrasi Negara
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/eksekusi.v1i2.411

Abstract

The ABWA 3.0 campaign utilizes the Campaign.com app to connect individuals, communities, and sponsors concerned about social issues. Through the Campaign #ForChange app, social organizations engage young generations, providing education and fostering action on specific social issues. The app enables online campaigns supported by private sector sponsors, with donations from completed social challenges. It features a transparent donation tracker, showcasing collective efforts. Social campaign topics are determined collaboratively. Research from credible sources informs problem-solving. The campaign process involves mentor-guided exploration and group assignments, with progress reports tracking tasks. The campaign aims to address the urgent issue of financial literacy among Indonesian youth. Root causes include a lack of financial education and the need for support from schools and homes. This research aims to strategize and implement the ABWA 3.0 campaign, promoting financial literacy through the Campaign #ForChange app at PT Uni Tokopo Teknologi.    
Pendampingan Digital Marketing Guna Meningkatkan Branding UMKM Desa Sumberjo Adelia Qouli Varadisa; Wahyu Fahrul Ridho
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 3 No. 1 (2023): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v3i1.829

Abstract

Desa Sumberjo merupakan desa yang terletak pada Kecamatan Wonosalam Kabupaten Jombang Provinsi Jawa Timur, Desa ini disebut Desa Wisata karena di Daerah Sumberjo memiliki beberapa potensi yang dapat dijadikan sebagai tempat wisata. Desa Sumberjo juga dikenal dengan potensi alamnya yang melimpah yang bisa dijadikan sebagai ciri khas daerah apabila dapat diolah secara maksimal. Tujuan kegiatan ini adalah memberikan tambahan wawasan dan keterampilan untuk mengelola sebuah usaha. Metode kegiatan yang digunakan adalah pendampingan dan pelatihan terhadap UMKM yang dimiliki. Kegiatan dilaksanakan dengan Pelatihan umkm secara Door To Door tentang pemanfaatan digital marketing sebagai media pemasaran produk dan branding UMKM pembuatan puding susu, keripik kulit singkong, dan kulit pisang. Hasil dari kegiatan ini adalah masyarakat yang dapat mengenali potensi usaha dan merancang ide usaha yang akan dilakukan agar usaha terus berkembang kedepannya.
Pendampingan Legalitas Usaha Kedai Panji Laras melalui Online Single Submission (OSS) Kelurahan Gedog Kecamatan Sananwetan Firdha Amalia Nareswari; Wahyu Fahrul Ridho
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 3 (2023): September : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i3.338

Abstract

Business legality plays a very important role in Micro, Small and Medium Enterprises. Business legality is a business identity and a form of protection offered by the government to MSME actors. The problem that often occurs is that many UMKM do not understand how important business legality is. In addition, it is suspected that the complicated management of business legality is one of the causes of UMKM reluctance to take care of their legality. Therefore, the researchers assisted one of the UMKM in Gedog Village, namely Kedai Panji Laras, to legalize their business through Online Single Submissions (OSS). The purpose of this activity is to increase knowledge to business owners and also the community about the importance of NIB for micro and small businesses and to obtain an NIB certificate. The learning method used with preparation, manufacture and submission. The results of this activity are increasing the knowledge of business owners about the introduction of OSS and NIB, the importance of businesses having an NIB, the benefits of NIB, the requirements and procedures for making an NIB and the steps for making an NIB through OSS. The main objective of this activity is to issue NIB certificates for micro and small home-based chili sauce shops, Panji Laras
Co-Authors Adelia Qouli Varadisa Chaterine Aritonang Firdha Amalia Nareswari Ida Bagus Anindya Hariwicaksana Maulidya Rintalla