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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL DINAMIKA MANAJEMEN DAN BISNIS WIDYA MANAJEMEN Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Marketgram Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Human Capital Development Panorama Nusantara
Meylani Tuti
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : Human Capital Development

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Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Harga Dan Repurchase Intention Di RM Gubug Gurame Depok Wisna; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This research aims to determine the influence of product quality and coustomer experience on price satisfaction and repurchase intention at Rm Gubug Gurame Depok. The population in this study was the coustomer Rm Gubug Gurame. The population in this study were customers of Rm Gubug Gurame Depok in June 2023. The research method used was a quqntitative method. The sampling technique used was purposive sampling. The sample in this study amounted to 140 people. This research uses data analysis techniques with SEM and uses SmartPLS. The results show that customer experience has a positive and significant influence on price satisfaction, coustomer experience has no direct influence on repurchase intention. Price satisfaction has positive and significant effect on repurchase intention. Product quality has a positive and significant influence on price satisfaction, whilw repurchase intention has direct influence.
Pengaruh Kualitas Produk, Keragaman Produk, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Di Kulo Coffe Syahwa Renada Amelia Santoso; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of product quality, product variety, and electronic word of mouth on purchasing decisions at Kopi Kulo. The population in this study are Kulo coffee buyers. This sampling technique uses accidental sampling and a total sample of 154 people is obtained. This study uses data analysis techniques with SEM with the help of SmartPLS. The results show that product quality has a positive and significant effect on purchasing decisions, product variety has no effect on purchasing decisions, and e-WOM has a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Produk, dan Brand Image Terhadap Kepuasan Pelanggan Dan Repurchase Intention Di Hanamasa Mall Metropolitan Bekasi Muhammad Hilmi Waliyuddin; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of product quality, and Brand Image, on Customer Satisfaction and Repurchase Intention. Respondents in this study were consumers who had come to Hanamasa Mall Bekasi. The sampling technique used was purposive sampling with 155 respondents. Data analysis used the Structural Equation Model (SEM) technique with the help of SmartPLS. The results of this study indicate that Product Quality has a significant effect on Customer Satisfaction, and Product Quality has no significant effect on Repurchase Intention. Brand image has a significant effect on customer satisfaction, and brand image has no significant effect on repurchase intention. Customer satisfaction has a significant influence on repurchase intention.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN KEINGINAN UNTUK MEMBELI KEMBALI DI RUMAH KULINER IBU RIO Trisna Rosta Nova; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of product quality, price perceptions on repurchase intention through satisfaction. The population in this study were buyers at Rio food stalls and by using the purposive sampling technique, a sample of 160 people was obtained. The data analysis technique used is SEM (Structural Equation Model) with the help of SmartPLS 3. The results show that all hypotheses are accepted, meaning that there is an effect of product quality on satisfaction and repurchase intention. There is also the influence of perceived price on satisfaction and repurchase intention. In addition, the results also show that there is an effect of satisfaction on repurchase intention.
Co-Authors Abas Tegar Wijaksono Aditya Ramdani Adit Anika Marina Sirtis Azzahra Shafira Devi Sri Bulan Indah Febriyanti Muhammad Hilmi Waliyuddin Pinkan Rosdayanti Syahwa Renada Amelia Santoso Trisna Rosta Nova Vika Fauzia Wisna