Article Per Year (5 Year)
p-Index From 2021 - 2026
1.734
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) JURNAL DINAMIKA MANAJEMEN DAN BISNIS WIDYA MANAJEMEN Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan Marketgram Journal Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Human Capital Development Panorama Nusantara
Meylani Tuti
Universitas ASA Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
The Influence of Social Media, Tourist Attraction and Price Perceptions on Visitors' Visitation Motivation and Decisions to Tanjung Lesung Sez Devi Sri Bulan; Meylani Tuti
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 1 No. 5 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v1i5.4818

Abstract

A factor that encourages tourists to visit tourist attractions is the price of the attractions, which is in line with what consumers anticipate, and the marketing of the attractions through social media. This study sought to ascertain the impact of social media, tourist allure, and pricing perceptions on travelers' motivation and choice to travel. As many as 152 persons were sampled using the incidental sampling technique. This investigation employs a structural equation model (SEM) with smart pls and a descriptive quantitative approach. The findings indicate that while visitor decisions to visit are unaffected, visitor incentive to visit is. While Social media influences visitors' motivation to visit but does not influence visitors' decisions to attend. Tourist. The results of this study have helped the administration of Tanjung Lesung SEZ to ramp up promotional activities so that more people are aware of the SEZ's existence and natural beauty, which would promote tourism. The local economy of the area around the tourist attraction will benefit from an increase in tourist numbers.
PENGARUH KUALITAS PELAYANAN, KERAGAMAN PRODUK, PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ONLINE AZZAM FROZEN FOOD DI PONDOK RANGGON Anika Marina Sirtis; Meylani Tuti
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the effect of Service Quality, Product Diversity, Price Perceptions and Purchase Decisions at the Azzam Frozen Food Online Store in Pondok Ranggon. The research method is a scientific method to collect data for a specific purpose. In this study, a quantitative methodology was used. Specific data relating to Azzam's frozen food was collected for this study. Investigating how consumers' perceptions of service quality, product variety, promotions, and prices affect their purchasing decisions at Azzam frozen food is the aim of this research. . The sample used in this study used a saturated sampling technique and totaled 110 respondents consisting of daily customers, customers and friends who often shop at Azzam stores. Tests were carried out using SPSS.26. classic hypothesis testing and this test consists of a normality test, multicollinearity test, heteroscedasticity test and linearity test. The ability of the independent variables to explain the diversity of the dependent variable is equal to. This research shows simultaneously that the Product Diversity variable and the Promotion variable have a simultaneous effect on purchasing decisions at the Azzam Frozen Food Online store in Pondok Ranggon and the service quality variable has a significant and significant effect on Purchase Decisions
Assuring Customer Value, Customer Experience, and Trust to Improve Customer Loyalty Indah Febriyanti; Meylani Tuti
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 2 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.2.3

Abstract

Consumer loyalty may be influenced by consumer trust. Consumer experience and customer value are only two of the many elements that contribute to consumer trust. Through consumer trust, this study seeks to examine the impact of customer value and customer experience on customer loyalty. Purposive sampling was the sampling method utilized, and 162 purchasers had made purchases more than twice. SmartPLS was used to conduct the analytical procedure utilizing structural equation modeling (SEM). According to the study's findings, trust and loyalty are influenced by both the customer experience and the value of the customer. Similarly, loyalty is influenced by the trust.
Pengaruh Kepuasan Pelanggan Terhadap Kepercayaan Merek, Loyalitas Merek dan Ekuitas Merek Marugame Udon Pinkan Rosdayanti; Meylani Tuti
Widya Manajemen Vol 5 No 2 (2023): Widya Manajemen
Publisher : UNHI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyamanajemen.v5i2.3681

Abstract

This study aimed to determine the effect of customer satisfaction on brand trust, brand loyalty, and brand equity. The population in this study are Marugame Udon customers in the Greater Jakarta area. The sampling technique used in this study was purposive sampling, namely customers who had made purchases more than twice so 201 people were obtained as samples. The analytical method uses a structural equation model with the help of smartPLS 3. The results show that of the seven hypotheses in this study, all of the results show acceptable results. The result is that customer satisfaction has a direct effect on brand trust. Customer satisfaction has a direct influence on customer loyalty. Customer satisfaction has an impact on brand equity. Indirect results also show that customer satisfaction has an indirect effect on brand loyalty through brand trust and customer satisfaction has an effect on brand equity through brand loyalty.
The Influence of Taste and Packaging on Purchase Decisions and Repurchase Intentions Abas Tegar Wijaksono; Meylani Tuti
Jurnal Manajemen dan Kewirausahaan Vol 12, No 1 (2024): June (2024)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v12i1.12325

Abstract

The purpose of this study was to determine how taste and packaging influence purchasing decisions and repurchase interest. The population of this study were 271 consumers of Nikita Fried Chicken. By selecting a sample that only includes consumers of Nikita Fried Chicken products, the sampling approach uses purposive sampling. Data validity and trustworthiness have been checked. data analysis methods that combine quantitative and descriptive methods. Analysis using quantitative data is carried out using Structural Equation Modeling (SEM) using smart PLS software. Based on the research, the taste and packaging of Nikita Fried Chicken products have a direct and indirect impact on how customers form purchasing decisions and repurchase intention. This study contributes to increasing purchases through flavor and packaging. This study has implications for researchers and sellers on how to increase sales through flavor and packaging. The obstacle is the number of respondents in this study who are only from the Bekasi area. Create new research tools that use other brands and expand the population to cities other than Bekasi.
Pengaruh Kualitas Produk dan Customer Experience Terhadap Kepuasan Harga Dan Repurchase Intention Di RM Gubug Gurame Depok Wisna; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to determine the influence of product quality and coustomer experience on price satisfaction and repurchase intention at Rm Gubug Gurame Depok. The population in this study was the coustomer Rm Gubug Gurame. The population in this study were customers of Rm Gubug Gurame Depok in June 2023. The research method used was a quqntitative method. The sampling technique used was purposive sampling. The sample in this study amounted to 140 people. This research uses data analysis techniques with SEM and uses SmartPLS. The results show that customer experience has a positive and significant influence on price satisfaction, coustomer experience has no direct influence on repurchase intention. Price satisfaction has positive and significant effect on repurchase intention. Product quality has a positive and significant influence on price satisfaction, whilw repurchase intention has direct influence.
Pengaruh Kualitas Produk, Keragaman Produk, Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Di Kulo Coffe Syahwa Renada Amelia Santoso; Meylani Tuti
Human Capital Development Vol 10 No 1 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, product variety, and electronic word of mouth on purchasing decisions at Kopi Kulo. The population in this study are Kulo coffee buyers. This sampling technique uses accidental sampling and a total sample of 154 people is obtained. This study uses data analysis techniques with SEM with the help of SmartPLS. The results show that product quality has a positive and significant effect on purchasing decisions, product variety has no effect on purchasing decisions, and e-WOM has a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Produk, dan Brand Image Terhadap Kepuasan Pelanggan Dan Repurchase Intention Di Hanamasa Mall Metropolitan Bekasi Muhammad Hilmi Waliyuddin; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, and Brand Image, on Customer Satisfaction and Repurchase Intention. Respondents in this study were consumers who had come to Hanamasa Mall Bekasi. The sampling technique used was purposive sampling with 155 respondents. Data analysis used the Structural Equation Model (SEM) technique with the help of SmartPLS. The results of this study indicate that Product Quality has a significant effect on Customer Satisfaction, and Product Quality has no significant effect on Repurchase Intention. Brand image has a significant effect on customer satisfaction, and brand image has no significant effect on repurchase intention. Customer satisfaction has a significant influence on repurchase intention.
PENGARUH KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DAN KEINGINAN UNTUK MEMBELI KEMBALI DI RUMAH KULINER IBU RIO Trisna Rosta Nova; Meylani Tuti
Human Capital Development Vol 10 No 3 (2023): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of product quality, price perceptions on repurchase intention through satisfaction. The population in this study were buyers at Rio food stalls and by using the purposive sampling technique, a sample of 160 people was obtained. The data analysis technique used is SEM (Structural Equation Model) with the help of SmartPLS 3. The results show that all hypotheses are accepted, meaning that there is an effect of product quality on satisfaction and repurchase intention. There is also the influence of perceived price on satisfaction and repurchase intention. In addition, the results also show that there is an effect of satisfaction on repurchase intention.
Pengaruh Social Media Marketing, Physical Environment Dan Citra Merek Terhadap Keputusan Pelanggan Dalam Menggunakan Co-Working Space Pada Kina Café & Bar Aditya Ramdani Adit; Meylani Tuti
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengkaji hubungan antara Media Sosial Marketing, Physical Environment, Dan Citra Merek Terhadap Kepuasan Pelanggan Kina Caffe & Bar dalam memilih penggunaan co-working space. Populasi dalam penelitian ini adalah para pengguna co-working space pada Kina Caffe & Bar. Dengan menggunakan teknik sampling accidental sampling yaitu para tamu yang bersedia mengisi angket diperoleh responden sebanyak 160 orang. Metode analisis data menggunakan SEM dengan bantuan smartPLS. hasil menunjukkan bahwa Media Sosial Marketing memiliki pengaruh terhadap Keputusan Pembelian. Physical Evironment memiliki pengaruh terhadap Keputusan Pembelian memiliki nilai koefisien jalur sebesar 0,296 (Positif) dengan T-statistik 3.092 yang lebih besar dari T-tabel 1,96. Sementara itu P-value sebesar 0,002. Sementara itu, Citra Merek tidak memiliki pengatuh terhadap Keputusan Pembelian. Kata Kunci: Citra merek, Keputusan Pembelian, Physical Environment, Social Media Marketing.
Co-Authors Abas Tegar Wijaksono Aditya Ramdani Adit Anika Marina Sirtis Azzahra Shafira Devi Sri Bulan Indah Febriyanti Muhammad Hilmi Waliyuddin Pinkan Rosdayanti Syahwa Renada Amelia Santoso Trisna Rosta Nova Vika Fauzia Wisna