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All Journal Journal of Management and Business Innovations KUNKUN Journal of Multidisciplinary Research
Siti Indah Purwaning Yuwana
Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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SWOT Analysis: Marketing Strategy of Apotek Sawojajar Mas to Increase Sales And Competitiveness Siti Indah Purwaning Yuwana; Isti Fadah
Journal of Management and Business Innovations Volume: 04, Number: 02, 2022
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v4i02.12924

Abstract

The change in the service orientation of the pharmaceutical industry from product-oriented to patient-oriented and the high public need for pharmaceutical products, especially after Indonesia experienced the COVID-19 pandemic, became an excellent opportunity for the development of the pharmacy business in Indonesia. Apotek Sawojajar Mas is one of the pharmacies in Malang City which has had an increased turnover in the last three years through the pandemic. The rapid development of the number of pharmacies in the city of Malang gives people many choices. The intense competition in the pharmacy requires owners to think of innovative strategies to increase sales and competitiveness. This study aimed to analyze the SWOT strategy to increase the sales and competitiveness of Apotek Sawojajar Mas. Data was collected through documentation, field observations, and interviews with pharmacy owners, employees, and consumers. The results show that Apotek Sawojajar Mas is in the first quadrant, which means it can implement the SO strategy to increase sales. The results of this study provide views to other pharmacy businesses on what strategic factors need to be improved and replaced to increase competitiveness in seizing the market in Malang City.Keywords: Competitiveness, pharmacy, sales, strategy, SWOT
Sistem Pembiayaan Kredit Usaha Rakyat (KUR) Berdasarkan Prinsip Syariah di Bank Syariah Indonesia KCP Banyuwangi S Parman Siti Indah Purwaning Yuwana; Alfi Rizka Maulidah; Adilah Alya; Alfina Wulandari
KUNKUN: Journal of Multidisciplinary Research Vol. 1 No. 1 (2024): January - April 2024
Publisher : Medikun Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program pembiayaan Kredit Usaha Rakyat (KUR) merupakan sebuah inisiatif pemerintah untuk mendukung sektor produktif dengan memberikan akses pembiayaan kepada pelaku usaha, terutama di sektor mikro, kecil, dan menengah (UMKM). Program ini memfasilitasi para pelaku UMKM agar dapat memperoleh pembiayaan melalui jalur KUR sebagai upaya mengembangkan sektor mikro, kecil, dan menengah di Indonesia sehingga perekonomian di Indonesia lebih meningkat lagi. Bank Syariah Indonesia merupakan salah satu lembaga keuangan yang diberi kepercayaan oleh pemerintah untuk menyalurkan program KUR kepada para pelaku UMKM. Terdapat tiga macam Kredit Usaha Rakyat (KUR) yang ada di BSI, yakni KUR Super Mikro, KUR Mikro dan KUR Kecil. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa alur pembiayaan KUR di BSI KCP Banyuwangi S Parman sesuai dengan prinsip syariah dan ketentuan yang berlaku, meliputi tahap permohonan, tahap input data, tahap pemutusan, dan tahap akad. Segmentasi usaha mikro yang banyak dibiayai oleh BSI KCP Banyuwangi S Parman adalah trading atau perdagangan dan jasa.
Co-Authors Adilah Alya Alfi Rizka Maulidah Alfina Wulandari Isti Fadah