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All Journal Formosa Journal of Social Sciences (FJSS)
Suseno Hendratmoko
Prodi Manajemen Fakultas Ekonomi, Universitas Islam Kadiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Dealing with Entrepreneurship Growth and Development in Creative Industry Yogyakarta: Coffee on the Bus Yogyakarta Suseno Hendratmoko
Formosa Journal of Social Sciences (FJSS) Vol. 2 No. 2 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjss.v2i2.4576

Abstract

The evaluation of a business strategy represents one of the most important things a business agent must do to ensure the sustainability of an industry in a global marketplace. The Covid-19 pandemic, which lasted from 2020 to the world today, had a significant effect on the future viability of entrepreneurs. This marketing strategy was utilized as one of the business models to keep the company running. This study's design is descriptive qualitative. The purpose of descriptive qualitative research is to comprehend, describe, and reveal the conditions associated with the company's marketing strategy. Data analysis was finished through three stages: reduction, display, and verification. This study's design is descriptive qualitative. The purpose of descriptive qualitative research is to comprehend, describe, and reveal the conditions associated with the company's marketing strategy. An interview, observation, and study documents were used to collect data. Data analysis was finished through three stages: reduction, display, and verification
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