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All Journal Optimal: Jurnal Ekonomi dan Manajemen
Cherilya Alfara Natasya
Universitas Buana Perjuangan Karawang

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Promosi Marketing Pada Butik Cheryl Collection Cherilya Alfara Natasya; Puji Isyanto; Dini Yani
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v3i3.1809

Abstract

Fashion is an important need for all people. Marketing strategy is a fundamental tool that is designed or planned to achieve the goals of a company by developing a sustainable competitive advantage through the market entered and the program used to serve its target market. The current fashion trend is very interesting to follow and develop according to current needs to attract consumer interest and purchasing power.
Co-Authors Dini Yani Isyanto, H. Puji