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All Journal Wiga : Jurnal Penelitian Ilmu Ekonomi East Asian Journal of Multidisciplinary Research (EAJMR)
Ikhwanul Hakim
Institut Teknologi dan Bisnis Widya Gama Lumajang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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The Quality Measurement of Products, Services, and Advertising on Customer Satisfaction at Fast Food Restaurant in Bekasi Area (A Case Study at J. Co Donuts & Coffee) Dovina Navanti; Abdul Rohman Taufik; Ikhwanul Hakim
East Asian Journal of Multidisciplinary Research Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i6.3968

Abstract

This study aims to examine how much influence Product Quality (X1), Service (X2), and Advertising (X3) have on Consumer Satisfaction (Y) at J. Co Donuts & Coffee. This research is a quantitative research with non-probability sampling method with accidental sampling technique. The population in this study are the  students of the Economics Faculty, Universitas Bhayangkara Jakarta Raya, Management program. With a research sample of 146 people, using the accidental sampling formula. This research was conducted using the SPSS version 25 program. The result of the Coefficient of Determination Test for adjusted R square, was obtained at 0.571. This means that 57.1% while the remaining 42.9% is explained by other causes that are outside the variables of this study.
Profitability as a Moderator in the Implementation of Environmental Management Accounting for Corporate Sustainability Ria Meilan; Een Yualika Ekmarinda; Ikhwanul Hakim
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 13 No. 2 (2023): September 2023
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v13i2.1113

Abstract

This study aims to examine the effect of implementing environmental management accounting on corporate sustainability moderated by company profitability in mining and manufacturing companies listed on the Indonesia Stock Exchange from 2019-2022. Environmental management accounting is measured by eco-efficiency, and company sustainability is measured by GRI standards using content analysis with a scoring approach in assessing environmental and social achievements. Profitability is measured by return on equity (ROE). This research uses a panel data method with a fixed effect model approach. The sampling technique was purposive sampling with the criteria of companies that publish annual reports, and disclose sustainability reporting successively during the 2019-2022 period so that a total of 33 companies were obtained. The research results show that there is a positive influence on the application of environmental management accounting on corporate sustainability strengthened by profitability as a moderator. The application of environmental management accounting can increase its influence on corporate sustainability when the company's profitability is high. This condition is expected to have an impact on achieving corporate sustainability by fulfilling economic, environmental, and social aspects by the triple bottom line concept as a pillar that can create a sustainable business.
Co-Authors Abdul Rohman Taufik Een Yualika Ekmarinda Ria Meilan