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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE
Ahmad Tamrin Sikumbang
Department of Social Sciences, Universitas Islam Negeri Sumatera Utara
Humanities Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Interpersonal Servant Communication Relationship With Buyer Satisfaction of Resto Ayam Jingkrak Tanjung Balai Fitri Hakiki; Ahmad Tamrin Sikumbang; Suheri Harahap
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.803

Abstract

This study aims to determine whether there is a relationship between interpersonal communication between waiters and customer satisfaction at Jingktak Chicken Resto. The theory used in this study is the theory of interpersonal communication, and the theory of buyer satisfaction. The research method used is a correlational quantitative research method that seeks the relationship between variable X (interpersonal communication of waiters) and variable Y (with buyer satisfaction). Correlational method is a method that aims to determine the relationship of a variable with other variables. The sampling technique used was purposive sampling and accidental sampling. The researcher first determines the criteria for respondents and then selects respondents who coincidentally meet and match these characteristics. The population in this study were buyers of the Tanjungbalai Jingkrak Chicken Restaurant. Based on the sample calculation using the Slovin formula, a total sample of 97 people was obtained. In this study, the samples were buyers who visited the Jingkrak Chicken Restaurant, Tanjungbalai. Data collection techniques were carried out in this study in three ways, namely observation by going directly to the field, questionnaires by distributing questionnaires, and documentation. Data analysis techniques used in this study were single table analysis, cross table analysis, and hypothesis testing through the Correlation Coefficient formula by Spearman using the SPSS 26 application. The results of this study obtained a correlation coefficient of 0.564. Based on the Guilford scale used, the coefficient shows a significant relationship between interpersonal communication between waiters and customer satisfaction at Prancing Chicken Resto. Then the result of the coefficient of determination is 31.8%, the factor that influences the interpersonal communication relationship between the waiter and the buyer's satisfaction, while 68.2% is influenced by other factors.
The Use of Journalistic Language in The Headlines of The Waspada Daily Newspaper Siti Nurhaliza; Ahmad Tamrin Sikumbang; Suheri Harahap
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.827

Abstract

The use of good, clear and easy-to-understand language is a benchmark in whether the information conveyed is well received and understandable by the recipient of the information. Journalistic language is a variety of creative language used by the press in writing news in the mass media. Journalistic language has characteristics such as specific, sparing words, not redundant, clear meaning, and communicative. By using concise and clear news language, journalists present interesting information to readers. Journalists often experience problems in applying journalistic language, such as writing under pressure, carelessness and pressing deadlines. In this study the authors focus on the main news or the main page. The main story is also referred to as the intro, meaning that the section is intended to make it easier for the reader to find out the contents of the news quickly. This study aims to determine the use of the language of the Daily Waspada newspaper. This study uses a qualitative approach, and the type of research is descriptive content analysis. The descriptive type of content analysis is used by researchers to provide an overview of the use of journalistic language analysis funds in the Waspada Daily newspaper. In collecting the data, the researcher conducted interviews and directly examined the news text in the main news of the Waspada Daily newspaper. The results of the research are that researchers in using the language of Harian Waspada apply journalistic language that is guided by the Big Indonesian Dictionary and Enhanced Spelling. Apart from that, the Waspada Daily also continues to rely on KBBI and guidebooks for news writing or procedural operational standards (SOPs). Then from the 5 headlines analyzed, the characteristics are not redundant and sparing words that are often violated.
Dutch Discrimination Against The Natives in Film Bumi Manusia (Study of Discourse Analysis Teun A.Van Dijk) Ihza Mahendra; Ahmad Tamrin Sikumbang; Suheri Harahap
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.831

Abstract

Film is a communication medium that combines two elements, namely audio (sound) and visual (image) which functions to convey a message to individuals or the general public who gather in a certain place. Film has so many meanings depending on the point of view of the researchers, in my opinion film is one of the mass communication media that displays a series of moving images with a storyline played by actors who have been produced by producers to convey a message to the audience. This study aims to find out the forms of discrimination against natives in the film Bumi Manusia based on Teun A. Van Dijk's discourse analysis by analyzing discriminate texts. This study uses a qualitative approach with Teun A Van Djik's critical discourse analysis as the motive. The data collection technique in this study is that researchers will carry out literature study techniques and note taking techniques. The data analysis technique was adapted to Teun A. Van Djik's discourse analysis, namely text and social context analysis. This research resulted in the conclusion that the film Bumi Manusia shows social discrimination through social status, education, laws that were in force at that time, and discrimination against women. The social context shows that the discrimination that occurred in the film Bumi manusia during the colonial era of the 1920s is still relevant to Indonesia's current situation.
Co-Authors Fitri Hakiki Ihza Mahendra Siti Nurhaliza Suheri Harahap