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All Journal Formosa Journal of Applied Sciences (FJAS)
Nadia Septiani
Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang
Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Social Sciences

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Leadership Strategy for Tegal Warteg Business Development (Warteg) Rossa Aulia Febriyanti; Nadia Septiani; Dwi Epty Hidayaty
Formosa Journal of Applied Sciences Vol. 2 No. 6 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i6.4637

Abstract

This study aims to investigate effective leadership strategies for the business development of Warung Tegal (Warteg) Rossa. The research method used included literature study, interviews with the owner and manager of Warung Tegal (Warteg) Rossa, direct observation at the place of business, and analysis of quantitative and qualitative data. The results show that effective leadership practices in Warung Tegal (Warteg) Rossa involve the owner's or manager's active involvement in daily operations, good communication with employees, empowering employees, and developing a solid work team. The implementation of this leadership strategy has resulted in increased revenue, profit and sales growth in the business. This research contributes to the understanding of effective leadership strategies in the context of the Warung Tegal (Warteg) business and can be a reference for practitioners and researchers interested in developing micro-enterprises.
Co-Authors Aulia Febriyanti Dwi Epty Hidayaty