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All Journal Jurnal Computech & Bisnis (e-Journal) Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Majalah Bisnis & IPTEK Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Bulan Tati Fitria
Sekolah Tinggi Ilmu Ekonomi Pasundan, Bandung
Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Library & Information Science Other

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The Effect of Liquidity and Return on Capital on Profitability : Study of Cigarette Sector Companies Listed on the Indonesia Stock Exchange for the 2016-2020 Period Debby Husna Gusrina; Bulan Tati Fitria
Jurnal Computech & Bisnis (e-Journal) Vol. 17 No. 1 (2023): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v17i1.25

Abstract

The researchers undertook the study to examine the influence of the Current Ratio and Debt-to-Equity Ratio on the Net Profit Margins of Cigarette Sub Sector Manufacturing Companies that are listed on the Indonesia Stock Exchange during the period spanning from 2016 to 2020. The study utilized a descriptive verification methodology. The study employed a statistical methodology of multiple linear regression analysis, utilizing the IBM SPSS Statistics 25.0 software program for Windows. The research employed a sample of 20 financial statements procured from the cigarette sub-sector manufacturing firms listed on the Indonesian stock exchange between the years 2016 and 2020. The present study's results indicate that the Current Ratio and Debt-to-Equity Ratio of cigarette sub-sector manufacturing firms enlisted on the Indonesia stock exchange between 2016 and 2020 significantly impact Net Profit Margin.
The Effect of Price on Service Quality, Customer Satisfaction and Customer Loyalty: Case Study on One of The E-Commerce Bulan Tati Fitria; Haris Nurdiansyah
Majalah Bisnis & IPTEK Vol. 14 No. 2 (2021): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/8x9wqf14

Abstract

Sales are a crucial indicator of a company's ability to carry out its operations successfully. Sales in this context refer to products or services that the business has offered and that customers have accepted or used favorably. A firm's level of sales indicates how successful it is in conducting business operations; the higher the sales level a company achieves, the more successful the company is. The impact of price on customer satisfaction and service quality is investigated in this study. Researchers employed partial least squares (PLS), a non-parametric method, to test the research model. The research model was also predicted using a cross-sectional survey with 100 respondents using one e-commerce site. The findings demonstrated that price impacted customer loyalty, satisfaction, and service quality. The findings also demonstrate the critical role that strategic price policies play in boosting consumer loyalty and happiness.
Pengaruh Net Profit Margin (NPM) Dan Return on Equity (ROE) Terhadap Harga Saham: Studi Pada Perusahaan Sub Sektor Food and Beverage Di Bursa Efek Indonesia (BEI) Periode Tahun 2012-2015 Ani Sumarni; Bulan Tati Fitria; Indri Ayu Tansar; Soelaeman Sukmalana
Majalah Bisnis & IPTEK Vol. 15 No. 1 (2022): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/sk14zt41

Abstract

The share price is the share value that reflects the company's wealth that issued the shares. So that the greater the value of the stock price, the higher the value of the company. This study aims to prove the effect of Net Profit Margin (NPM) and Return on Equity (ROE) on stock prices. The research method used in this study is a descriptive verification method on Food and Beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2012-2015 period. To obtain data and information that will support this research, namely by collecting secondary data and testing the multiple regression hypothesis to determine the effect of NPM and ROE on stock prices. Based on the study results showing the results of multiple regression, the equation Y=-144618,665+5167,671 X+6846,367 X from the t-test results obtained t-count results of 2,242 with a significant level of 0.05, which is greater than the t-table value of 2.042. From the value R square, it knows that the influence of NPM and ROE Financial Ratios affects stock prices by 0.695 or 69.5%, while the rest is the influence of other factors (variables) not examined. Therefore, the research results above can conclude that NPM and ROE significantly influence stock prices. The research implication suggested increasing the Net Profit Margin (NPM) and Return on Equity (ROE) of the company's stock price in the food and beverage sub-sector on the Indonesia Stock Exchange. To the company if the management performance is good.
The Influence of the Merchandise Inventory Accounting Information System on Internal Control of Merchandise Inventory: Study at One of The Companies Operating in The Service Sector in Bandung Agmy Dewi Purwanto; Bulan Tati Fitria; Djajun Juhara; Adam Ramdani
Majalah Bisnis & IPTEK Vol. 17 No. 1 (2024): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/6a18b857

Abstract

This study aims to examine the extent to which the Merchandise Inventory Accounting Information System impacts the Internal Control of Merchandise Inventory. The variables examined in this study are the Accounting Information System as the independent variable and Internal Control as the dependent variable. The population for this study consisted of the inventory department of a company operating in the service sector in Bandung. A sample of 40 individuals was selected for the investigation. The research employed a descriptive-analytic approach and verification analysis, utilizing questionnaires for data collection. The data analysis application employs the Statistical Package for Social Science (SPSS) Version 25 for Windows. The research employed the Correlation Coefficient Test, Simple Linear Regression, Determination Coefficient, and Normality Test for analysis. The Pearson Product Moment Correlation calculation indicates a "Very Strong" association between the Merchandise Inventory Accounting Information System and Internal Control of Merchandise Inventory. The merchandise inventory accounting information system significantly impacts 74.9% of the internal control of goods inventory. The remaining 25.1% is influenced by external factors that were not included in the variables evaluated by the author. The results of hypothesis testing indicate that the merchandise accounting information system significantly impacts the internal control of goods inventory.
Effect of Return on Assets (ROA) and Debt to Equity (DER) on Firm Value: Study of One of The Selected Bank Companies on the IDX Amalia Anggraeni Puspitarini; Bulan Tati Fitria
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/0e8mr651

Abstract

The motivation behind this study stems from the occurrence of issues within a specific bank company listed on the IDX. These issues are reflected in the suboptimal performance of Return on Assets (ROA) and Debt to Equity (DER), which in turn impact the bank company's overall firm value on the IDX. This study aims to assess the extent to which Return on Assets (ROA) and Debt to Equity (DER) impact the perceived firm value of a chosen bank company listed on the IDX. The present study employs a quantitative research methodology, precisely a Descriptive and Verification approach. The data for this study is obtained from the financial reports of a chosen bank company listed on the IDX. The data collection spans from 2016 to 2021, encompassing quarterly reports issued by the company. The study utilizes financial report data from a selected bank company listed on the IDX. The data is processed using SPSS 25 software. This research's findings demonstrate a statistically significant positive relationship between Return on Assets (ROA) and Firm Value. This result is evidenced by a Sig value of 0.048, less than the conventional significance level of 0.05. Additionally, the T-count value of 2.101 exceeds the critical value, further supporting the significance of this relationship. The table displaying the 2.07961 (2) coefficient for the Debt to Equity (DER) ratio indicates a statistically significant positive impact on Firm Value. This result is evidenced by the Sig value of 0.001, which is less than the conventional significance level of 0.05. Additionally, the T-count value of -4.043, which is greater than the critical value, further supports the significance of this relationship. The study conducted on the relationship between Return on Assets (ROA) and Debt to Equity (DER) on Firm Value found that a coefficient of 2.10982 (p < 0.05) indicates a direct effect of 66.7%. However, it is essential to note that the remaining 33.7% of Firm Value is influenced by other variables not examined in this study.
The Influence of Product Quality and Promotion on Purchase Decisions: A Study of a Fashion Store in Bandung Tiwi Ratna Wulandari; Boy Suzanto; Bulan Tati Fitria; Dhea Perdana Coenraad
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/x0he4769

Abstract

The occurrence in clothes retailers in Bandung indicates subpar product quality and inadequate promotion, which influences consumer purchase decisions.  This study intends to examine the influence of product quality and advertising on purchase decisions in apparel stores in Bandung since various factors contribute to this situation.  This study employs a quantitative methodology utilizing a survey technique by disseminating questionnaires to individuals who have purchased items at the clothes store.  Statistical software analyzes data and examines the relationships among the researched variables.  The study's findings indicate that product quality has a more significant impact on consumer purchasing decisions than promotion.  Beyond direct influence, product quality exerts an indirect effect via promotion, hence amplifying its impact on purchasing decisions.  Simultaneously, advertising directly affects purchasing decisions and correlates with product quality.  The significant impact of product quality and advertising on purchasing decisions indicates that these elements are crucial in influencing customer behavior.  Nonetheless, additional factors external to this study also affect purchasing decisions, albeit to a lesser extent.  In light of these findings, apparel retailers in Bandung should prioritize enhancements in product quality by emphasizing material standards, design, and durability to align more closely with consumer preferences.  Furthermore, it is essential to employ more imaginative and focused advertising techniques to capture the interest of potential buyers and enhance client loyalty.  Integrating enhanced product quality and efficient promotional tactics is anticipated to influence future purchasing decisions positively.
The Influence of the Prevalence of Generation Z and Millennial Age Groups on the Neuroticism Personality Trait: Implications for Employee Performance at the Education Office of Garut Regency Bulan Tati Fitria; Vicky Achmad Zulfikar
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/jebe.v19i2.04

Abstract

This study aims to analyze the influence of Generation Y and Generation Z characteristics on personality neuroticism and its implications for employee performance at the Garut District Education Office. Differences in generational traits, technological adaptation patterns, and work orientations are considered as factors that shape variations in neuroticism within the workplace. A quantitative approach was employed using a four-point scale questionnaire, and the data were analyzed using Structural Equation Modeling (SEM) with 340 respondents. The findings indicate that Generation Y tends to exhibit greater emotional stability, which helps suppress neuroticism, whereas Generation Z shows higher vulnerability to anxiety and pressure, leading to increased neuroticism. In addition, neuroticism serves as a significant mediator linking generational characteristics to employee performance. These results highlight the importance of understanding psychological dynamics across generations to support decision-making in public sector human resource management.
Optimizing the Implementation of Total Quality Management at Yamaha Flagship Shop Bandung Dedi Hadian; Aan Hardiyana; Senen Machmud; Maulana Yusup; Anton Tirta Komara; Bulan Tati Fitria; Robbi Saepul Rahman; Kuswanto Kuswanto; Muhamad Naufal Maulana Ashari; R. Yaka Novizak Kusumah; Rizal Abdul Azis Sudjatmiko
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 3 No. 1 (2026): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v3i1.08

Abstract

The implementation of this community service project stems from quality improvement issues at the Yamaha Flagship Shop Bandung. Implementing Total Quality Management (TQM) can resolve these specific quality challenges. To investigate this, a team of lecturers and students conducts field research as the primary methodological approach. An optimal TQM framework maintains consistent service and product quality through strict, customer-oriented standardization. Therefore, the team optimizes TQM by focusing on service standardization through digitalization, human resource competency (employee involvement), product/spare part and repair quality control, customer-satisfaction supporting facilities (customer focus), and continuous improvement to successfully elevate the overall service quality at the Yamaha Flagship Shop Bandung.
How Smart Supply Chain Management Solves Logistics Bottlenecks at Mixue Bandung Dedi Hadian; Aan Hardiyana; Senen Machmud; Maulana Yusup; Anton Tirta Komara; Bulan Tati Fitria; Robbi Saepul Rahman; Carolina Tanu Sukria; Ziera Eliya; Muhammad Rikfi Ramadhan; Faizal Ramdhan Permana; Gerald Nathaniel
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jpmbistek.v2i2.08

Abstract

The research aims to evaluate and optimize the integration of Supply Chain Management (SCM) to boost regional logistics efficiency. To achieve this purpose, the research team—comprising both lecturers and students—adopts a qualitative research methodology. The team gathers primary empirical data by conducting direct field observations and structured interviews with operational workers who manage day-to-day logistics and store processes. For data analysis, the team utilizes a qualitative thematic analysis technique, which involves transcribing interview recordings, coding field notes, categorizing data into core operational themes, and synthesizing the results to formulate concrete solutions. The findings reveal that Mixue's strict closed supply chain system successfully maintains uniform product quality and secures low product-rejection rates across all Bandung outlets. Furthermore, the integration of real-time Point of Sales (POS) data with central SCM systems eliminates transaction errors and effectively eradicates stockout occurrences.
Co-Authors Aan Hardiyana Adam Ramdani Agmy Dewi Purwanto Amalia Anggraeni Puspitarini Ani Sumarni Boy Suzanto Carolina Tanu Sukria Coenraad, Dhea Perdana Debby Husna Gusrina Dedi Hadian Djajun Juhara Faizal Ramdhan Permana Gerald Nathaniel Komara, Anton Tirta Kuswanto Kuswanto Maulana Yusup, Maulana Muhamad Naufal Maulana Ashari Muhammad Rikfi Ramadhan Nurdiansyah, Haris R. Yaka Novizak Kusumah Rahman, Robbi Saepul Rizal Abdul Azis Sudjatmiko Senen Machmud Soelaeman Sukmalana Tansar, Indri Ayu Tiwi Ratna Wulandari Ziera Eliya Zulfikar, Vicky Achmad