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All Journal Return : Study of Management, Economic and Bussines Jurnal Pijar : Studi Manajemen dan Bisnis
A. A. Ayu Tirtamara
Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PERUMUSAN STRATEGI PEMASARAN PRODUK MINUMAN BOBA “MIXUE” DENGAN MENGGUNAKAN MATRIKS INTERNAL EKSTERNAL Ni Luh Gede Sari Marta Kyana; A. A. Ayu Tirtamara; Ni Nyoman Kerti Yasa
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

The purpose of this research is to find out an attractive marketing strategy for Mixue Boba Drink in facing very tight competition. The approach used in this research is the SWOT Analysis and Internal-External Matrix. SWOT analysis is used to identify external factors (opportunities and threats) and internal factors (strengths and weaknesses). The results of the study based on internal external matrix analysis, it can be identified that the Raya Dalung "Mixue" Boba Drink, Badung, Bali, it is known that the Raya Dalung Mixue outlet is in quadrant II or in the "grow and build" position. In these conditions, the appropriate strategy to use is an intensive strategy and an integrative strategy. Intensive strategy includes market penetration and market development. The integration strategy includes backward integration, forward integration and horizontal integration. The market penetration strategy is a strategy to increase the current market share through increased marketing efforts.
The Effect of Capital Structure On Company Value with Profitability and Dividend Policy as A Mediating Variable A. A. Ayu Tirtamara; Luh Gede Sri Artini
Return : Study of Management, Economic and Bussines Vol. 3 No. 7 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i7.247

Abstract

The theory of capital structure with taxes is put forward by stating that the value of a company increases as the total debt increases. The use of debt in the company's capital structure, on the other hand, also incurs costs that can reduce the value of the company, so Modigliani and Miller (1963) the trade-off theory reveals that there is a so-called optimal capital structure. This study aims to test and analyze the influence of capital structure, profitability, and dividend policy on company value, both directly and indirectly. The population of this study is pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the period 2008-2022. The sampling technique used was the purposive sampling technique and samples were obtained from 6 companies with a total of 90 years of observation. This study uses secondary data in the form of annual financial statements of pharmaceutical sub-sector companies listed on the Indonesia Stock Exchange for the 2008-2022 period. The data analysis technique in the study uses the dynamic panel method of the system generalized method of moments (GMM) with the Rstudio application. The results of the analysis provide evidence that capital structure, profitability, and dividend policy have a significant positive effect on the company's value. Capital structure has a significant positive effect on profitability and dividend policy. Capital structure affects the value of the company through profitability as a mediating variable. Capital structure affects the value of the company through dividend policy as a mediating variable. Company management is advised to always maintain an optimal capital structure for the company so that it can increase profitability and dividend distribution so as to increase the company's value. For the next researcher, it is recommended to increase the number of research samples so that the research results can be generalized widely.
Co-Authors Luh Gede Sri Artini Ni Luh Gede Sari Marta Kyana Ni Nyoman Kerti Yasa