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All Journal Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) YOS SOEDARSO ECONOMICS JOURNAL
Ichwan Bagus Airlangga
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Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : YOS SOEDARSO ECONOMICS JOURNAL

 1 
PENGARUH HARGA, KUALITAS PRODUK, LOKASI DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SERABI BANDUNG “PELANGI” DI MOJOKERTO Ichwan Bagus Airlangga; Jamianto Jamianto; Ali Mahsun
Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 2 (2020): Agustus 2020
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

This study aims to analyze the effect of price, product quality, location and promotion on purchasing decisions. The research method used is a quantitative method. This study uses purposive sampling. The sample in this study amounted to 50 respondents. Data collection instrument using a questionnaire. The dependent variable is the purchase decision variable and the independent variable is price, product quality, location and promotion, namely price, product quality, location and promotion on the purchasing decision of Serabi Bandung "Pelangi" in Mojokerto. The data analysis method used is multiple linear regression. All statements are valid, reliable and normal. The results show that the coefficient of determination (R Square) of the independent variable on the dependent variable is R2 = 0.821 or 82.1%. The independent variable can explain the dependent variable. From the research, it shows that price has a significant effect on the purchasing decision of "Rainbow" Bandung Pancakes in Mojokerto. This is proven by tcount being greater than ttable (2.523 > 2.014). And product quality has a significant effect on the purchasing decision of Serabi Bandung "Rainbow" in Mojokerto. This is evidenced by tcount being greater than ttable (5.120 > 2.014). Meanwhile, location does not significantly influence the purchasing decision of Serabi Bandung "Rainbow" in Mojokerto. This is evidenced by tcount which is smaller than ttable (-1.035 <2.014). And so does the promotion does not significantly influence the purchase decision "Rainbow" Serabi Bandung in Mojokerto. This is evidenced by tcount which is smaller than ttable (0.389 <2.014). While the results of the simultaneous test of price, product quality, location and promotion variables have a significant effect of fcount 51.639 > ftable 2.58 on purchasing decisions. This shows that, the better the price, product quality, location and promotion given, it will increase the buying decision of Serabi Bandung "Pelangi" in Mojokerto. Keywords: Price, Product Quality, Location, Promotion, Purchase Decision
Pengaruh Biaya Promosi Terhadap Hasil Penjualan Sepeda Motor Pada Dealer Tunas Dwipa Matra Mojosari Ichwan Bagus Airlangga; Syahrul Reynaldy
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 3 (2021): Desember 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Marketing is the main function of the company's success in obtaining revenue and profits from the sale of its products. so that it can be calculated that the survival of the company depends on the marketing strategy policies set by the company. In addition to the marketing strategy policy, the resources owned are mobilized to be able to achieve the goals or targets set by management after the market share is obtained. Sales volume is a means for the development of a new brand marketed by the company. Companies that are only marketers are also required to be able to design and implement marketing strategies that are able to create, maintain, and increase sales results. Keywords: Marketing ; Income ; Product; Management; Strategy.
Pengaruh Trust in Leader dan Komunikasi Terhadap Kinerja Karyawan Melalui Motivasi Pada PT. Agrindo Sawit Mandiri Surabaya Ichwan Bagus Airlangga; Joko Mandiri
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 2 (2022): Agustus 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Human resources are the main component in an organization, which are planners and active actors in every organizational activity. To achieve an organizational goal must meet good work results in order to increase employee performance. Basically, to achieve employee performance in an organization, there are several factors that must be considered, namely trust in leaders, communication and motivation. PT. Agrindo Sawit Mandiri Surabaya is a company engaged in the processing of crude palm oil which produces oil and also has many employees with various levels of education, so a leader must be able to control and control his employees and provide direction and motivation so that employees are able to work. optimally even though employees have different levels of education. The purpose of this study was to analyze the influence of trust in leader and communication on employee performance through motivation as an intervening. The population of this study were all HR employees who worked at PT. Agrindo Sawit Mandiri, amounting to 775 respondents. The sampling method using the Slovin formula obtained a sample size of 263 respondents. Data analysis was performed through PLS-SEM using the SmartPLS program. The results showed that directly trust in leader, communication and motivation had a positive and significant effect on employee performance then indirectly trust in leader and communication had a significant effect on employee performance through motivation.
Co-Authors Ali Mahsun Jamianto Jamianto Joko Mandiri Sofiah Nur Iradawati Syahrul Reynaldy