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All Journal Kinesik Progressive of Cognitive and Ability
Andhita Risko Faristiana
Ponorogo State Islamic Institute
Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PUBLIC RELATION DEALER MOTOR NUSANTARA SURYA SAKTI MADIUN DALAM MEMPERTAHANKAN KEPERCAYAAN KONSUMEN Diyan Fitriyani; Andhita Risko Faristiana
Kinesik Vol. 10 No. 2 (2023): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i2.819

Abstract

There are many motorcycle companies in the city of Madiun that compete to attract attention, provide facilities and services that are designed with various efforts made in order to attract public interest. So that every company needs public relations to maintain consumer confidence. Steps to maintain consumer confidence is to streamline public relations through the right strategy. This study aims to find out how the public relations strategy of the Nusantara Surya Sakti Madiun Dealer maintains consumer trust. This study uses a qualitative research approach. The results of the researchers after analyzing and collecting data found that the strategy used by the Nusantara Surya Sakti Madiun Dealer in maintaining consumer confidence was carried out in four stages including: formative research, looking at the situation and conditions both in terms of price, market and public interest and the problems that arise. The Strategy Stage makes goals, plans activities and fosters continuous communication and always provides information for consumers. The tactic stage is by creating communication media through brochures, websites and social media as well as providing face to face information to consumers. and the evaluation stage of the overall planning.
The Effect of Media Exposure on the Instagram Account @Ruangnderes on Interest in Muroja'ah Al-Qur'an Students at Tahfidzul Qur'an Al-Hasan Pondok Ponorogo Hanifatul Azizah; Andhita Risko Faristiana
Progressive of Cognitive and Ability Vol. 2 No. 3 (2023)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/jpr.v2i3.487

Abstract

Social media is increasingly in demand by various circles of society. This can be seen from the number of social media users who are increasing day by day. One of the fastest growing social media is Instagram. Many Instagram users, students and students who memorize the Al-Quran, use Instagram accounts to get information about da'wah. is to find out whether or not there is influence of media exposure from the Instagram account @ruangnderes on the interest of muroja'ah Al-Qur'an students at the Tahfidzul Qur'an Islamic Boarding School (PPTQ) Al-Hasan Ponorogo. This research method uses quantitative research. Data collection technique with a questionnaire. The data analysis used is a simple linear regression test. The results of the data analysis show that: there is the influence of media exposure of the Instagram account @ruangnderes on interest in muroja'ah Al-Qur'an Al-Hasan Ponorogo tahfidzul Qur'an Islamic Boarding School (PPTQ), with an analysis of the level of influence of media exposure of the Instagram account @ruangnderes on Islamic boarding school students tahfidzul Qur'an (PPTQ) Al-Hasan has a presentation of 76% and the level of interest in muroja'ah Al-Qur'an in Islamic boarding school students tahfidzul Qur'an (PPTQ) Al-Hasan Ponorogo is at a percentage of 74%, and results = 7.882 and = that is 1.996. Then it can be concluded hitung> t_table. So the results of this study indicate that there is a significant influence between media exposure to the Instagram account @ruangnderes on muroja'ah interest of 46%. with an analysis of the level of influence of media exposure from the Instagram account @ruangnderes on Al-Hasan Tahfidzul Qur'an Islamic Boarding School students (PPTQ) Al-Hasan has a presentation of 76% and the level of interest in muroja'ah Al-Qur'an among students of Tahfidzul Qur'an Islamic Boarding School (PPTQ) ) Al-Hasan Ponorogo is at a percentage of 74%, and the results = 7.882 and = 1.996. Then it can be concluded concluded t_count> t_table . So the results of this study indicate that there is a significant influence between media exposure to the Instagram account @ruangnderes on muroja'ah interest of 46%. with an analysis of the level of influence of media exposure from the Instagram account @ruangnderes on Al-Hasan Tahfidzul Qur'an Islamic Boarding School students (PPTQ) Al-Hasan has a presentation of 76% and the level of interest in muroja'ah Al-Qur'an among students of Tahfidzul Qur'an Islamic Boarding School (PPTQ) ) Al-Hasan Ponorogo is at a percentage of 74%, and the results = 7.882 and = 1.996. Then it can be concluded concluded t_(count )> t_table. So the results of this study indicate that there is a significant influence between media exposure to the Instagram account @ruangnderes on muroja'ah interest of 46%.
Co-Authors Diyan Fitriyani Hanifatul Azizah