Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Kinesik
Andhita Risko Faristiana
Ponorogo State Islamic Institute
Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PUBLIC RELATION DEALER MOTOR NUSANTARA SURYA SAKTI MADIUN DALAM MEMPERTAHANKAN KEPERCAYAAN KONSUMEN Diyan Fitriyani; Andhita Risko Faristiana
Kinesik Vol. 10 No. 2 (2023): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v10i2.819

Abstract

There are many motorcycle companies in the city of Madiun that compete to attract attention, provide facilities and services that are designed with various efforts made in order to attract public interest. So that every company needs public relations to maintain consumer confidence. Steps to maintain consumer confidence is to streamline public relations through the right strategy. This study aims to find out how the public relations strategy of the Nusantara Surya Sakti Madiun Dealer maintains consumer trust. This study uses a qualitative research approach. The results of the researchers after analyzing and collecting data found that the strategy used by the Nusantara Surya Sakti Madiun Dealer in maintaining consumer confidence was carried out in four stages including: formative research, looking at the situation and conditions both in terms of price, market and public interest and the problems that arise. The Strategy Stage makes goals, plans activities and fosters continuous communication and always provides information for consumers. The tactic stage is by creating communication media through brochures, websites and social media as well as providing face to face information to consumers. and the evaluation stage of the overall planning.
Co-Authors Diyan Fitriyani