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Josep J. Darmawan
Universitas Atma Jaya Yogyakarta
Languange, Linguistic, Communication & Media

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Komersialisasi Sewa Mux di TVRI Yogyakarta Paulus Angre Edvra; Josep J. Darmawan
Jurnal ILMU KOMUNIKASI Vol. 20 No. 1 (2023)
Publisher : FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v20i1, Juni.7022

Abstract

Pelaksanaan siaran digital membawa konsekuensi seperti adopsi sistem multipleksing (mux). Di Indonesia, penyedia mux dipilih lewat tender kecuali untuk TVRI yang sudah pasti mendapat jatah. Penelitian studi kasus ini mengkaji sistem sewa mux di TVRI Yogyakarta menggunakan perspektif ekonomi politik untuk menguji adakah komersialisasi dijalankan dalam penyewaan mux. Hasil penelitian menunjukkan bahwa komersialisasi adalah hal yang tidak terhindarkan dalam penyelenggaraan siaran digital. TVRI secara praktis mengambil manfaat atas penggunaan mux lewat skema penyewaan dan pemasaran yang aktif guna memenuhi target Penerimaan Negara Bukan Pajak. Hal ini problematik mengingat TVRI semestinya memposisikan diri sebgai lembaga publik yang mengedukasi audiens, bukan pasar.
⁠ From Framing To Disinformation: Clippers and The Shift Of Messages Meaning on Social Media Christiany Juditha; Josep J. Darmawan
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.35860

Abstract

Short videos of public officials that are then edited by clippers are a big source of false information on social media. These clips change important parts of the footage, which makes people angry because it changes the message and story. This study examines the creation of disinformation via clipper-generated content, utilizing qualitative methodology and framing analysis. The findings indicate that the primary method of disseminating disinformation involves deliberately altering or omitting contextual cues in short-form videos. This pattern is clear in the cases of Finance Minister Sri Mulyani and Member of Parliament Rahayu Saraswati. In the first case, the fiscal context was left out on purpose, and in the second case, the creative-economy context was changed. Consequently, both officials were recontextualized in manners that suggested they belittled educators or exhibited personal hubris. People are less likely to think about the real, structural parts of the problems and more likely to think about moral and emotional judgments of individual people when they change the way they think about these issues. People think the problems are personal flaws instead of policy issues, which makes calls for resignation and makes current policy solutions less important. The phenomenon also shows what could be called a "clipper mentality": a way of making and consuming content that puts sensational visual snippets ahead of understanding the context. This tendency makes structural problems into moral attacks on people, which makes online discussions more divided.
Co-Authors Christiany Juditha Edvra, Paulus A