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All Journal Transformatif Jurnal Ekonomi dan Bisnis (Ekobis-DA)
Iin Muyasarah
IAI Darussalam Martapura
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Brand Image Dan Product Quality Pengaruhnya Terhadap Minat Beli (AMDK) Merek Sekumpul Iin Muyasarah
Jurnal Ekonomi dan Bisnis (Ekobis-DA) Vol 4, No 1 (2023): Jurnal Ekonomi Dan Bisnis EKOBIS-DA
Publisher : IAI Darussalam Martapura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58791/ekobis.v4i1.349

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan product quality terhadap minat beli Air Minum dalam Kemasan (AMDK) Sekumpul. Variabel yang digunakan dalam penelitian ini yaitu menggunakan dua variabel bebas brand image dan product quality dan variabel terikat penelitian ini adalah minat beli. Metode penelitian menggunakan teknik kuantitatif dengan pengambil sampel mengginakan rumus solvin, sampling acak sederhana digunakan untuk mengumpulkan sampel. Mahasiswa Fakultas Ekonomi dan Bisnis Islam Institut Islam Darussalam Martapura memberikan 70 tanggapan. Hasil penelitian diperoleh nilai signifikansi 0,383 > 0,05, menunjukkan bahwa tidak terdapat hubungan yang signifikan antara karakteristik brand image dengan minat beli. Variabel product quality berpengaruh terhadap variabel minat beli dengan nilai signifikansi 0,001<0,05. Uji simultan mendapatkan nilai signifikansi 0,001<0,05 brand image dan product quality secara simultan terhadap minat beli Air Minum Dalam Kemasan (AMDK) merek Sekumpul. Variabel brand image dan product quality berpengaruh terhadap variabel minat beli sebesar 28,3%, sedangkan sisanya 71,7% dipengaruhi oleh faktor lain.Kata kunci: brand image, product quality, minat beli, Sekumpul
The Impact of Service Quality and Profit-Sharing System on Customer Satisfaction Using Easy Mudharabah Savings Products (Study on Customers of Bank Syariah Indonesia Banjarbaru Branch Office) Iin Muyasarah; Zaida Amelia; Lola Malihah
Transformatif Vol 7, No 2 (2023): ISSUED IN OCTOBER 2023
Publisher : POSTGRADUATE OF PALANGKA RAYA STATE ISLAMIC INSTITUTION

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23971/tf.v7i2.7366

Abstract

Islamic banks play an important role as facilitators in all economic activities including in the field of fund management. One of the products is Easy Mudharabah Savings. This research is field research with a quantitative approach that aims to determine the impact of service quality and the profit-sharing system on customer satisfaction. This research hypothesizes that service quality and the profit-sharing system are thought to influence the satisfaction of Easy Mudharabah savings customers. The population is 4,035 people, the sample is 100 people with the Probability Sampling technique. Data analysis in this study uses descriptive analysis and multiple linear regression. Based on Multiple Linear Regression calculations, the results of the F-test (Simultaneous), F-Count 17.522, and F-Table 2.36 were obtained with a significance level of 0.000 <0.10, meaning that simultaneous service quality (X1) and profit-sharing (X2) have a significant impact on customer satisfaction. Based on the results of the T-test analysis (Partial), the service quality variable (X1) T-count is 2.571 and T-table 1.661 with a significance level of 0.014 <0.10, meaning that there is a significant influence of service quality on customer satisfaction. Meanwhile, the profit-sharing variable (X2) T-count is 4.674 and T-table is 1.661 with a significance of 0.000 <0.10, meaning that there is a significant influence of service quality on customer satisfaction. The variables service quality (X1) and profit-sharing (X2) influence customer satisfaction (Y) by 67.9% while the remaining 32.1% is influenced by other variables outside this research.
Co-Authors Lola Malihah Zaida Amelia