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All Journal Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ilmiah Edunomika (JIE) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Kendali Akuntansi Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Azfa Mutiara Ahmad Pabulo
Universitas Mercu Buana Yogyakarta
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Dan Pendampingan Aplikasi Siapik Dalam Pencatatan Transaksi Keuangan UMKM Kayu Mulia Barokah Devina Malinda Putri; Azfa Mutiara Ahmad Pabulo
Jurnal Kendali Akuntansi Vol. 1 No. 2 (2023): April : Jurnal Kendali Akuntansi
Publisher : Universitas Katolik Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jka-widyakarya.v1i2.730

Abstract

This activity was carried out to provide training and assistance regarding the recording of financial transactions that exist in the Kayu Mulia Barokah UMKM. This UMKM is located in Purworejo Regency, Central Java. Recording of financial transactions carried out by UMKM Kayu Mulia Barokah is still done manually and combines the owner's personal finances and company finances, so that the owner cannot know clearly how much profit is generated. This happens because business owners do not understand the basis for recording financial transactions and the importance of financial reports. Based on these problems, training and assistance were carried out for recording financial transactions at UMKM Kayu Mulia Barokah.
Upaya Digitalisasi Marketing Dalam Meningkatkan Penjualan UMKM di Kecamatan Juwana Fanreza Budi Sevina; Azfa Mutiara Ahmad Pabulo
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 1 No. 4 (2023): November: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v1i4.414

Abstract

Utilizing digital marketing has an important role in increasing sales and income so that you can access a wider market reach. Lack of ability, skills and understanding of digital technology is an obstacle for MSME players. To overcome the problems faced by MSMEs in marketing products digitally, education will be provided on how to utilize digital marketing media in selling the products they sell. This service activity aims to provide direction and ways to use digital marketing, especially on the WA Business and Instagram applications, as well as increasing the ability of MSME players to utilize digital as a promotional medium. The method used in this service activity is direct assistance and training for MSME actors with the stages of observation, interviews, activity planning, activity process, end of activity, and documentation. Based on the results of this service activity, MSMEs have begun to know and understand how to use the WA Business and Instagram applications as online sales promotion media.
Pendampingan Optimalisasi E-Commerce Serta Legalitas Usaha Pada Wahana Plastik Dan Toko Sayur Gemah Ripah Rendhita Khatarine; Azfa Mutiara Ahmad Pabulo
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 3 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Permasalahan yang sering terjadi dalam dunia usaha termasuk UMKM adalah masalah pemasaran. Semakin banyak produk yang bisa dipasarkan, maka semakin besar pula pendapatan yang diraih. Namun, untuk menjangkau konsumen yang lebih luas diperlukan perluasan jaringan pemasaran. Dengan memanfaatkan teknologi yang sudah berkembang saat ini, maka bukan hal yang mustahil untuk UMKM yang ingin memasarkan produknya secara online. Platform e-commerce merupakan salah satu sarana untuk membantu mengembangkan pemasaran produk dari Toko Wahana Plastik agar dapat dijangkau lebih luas oleh masyarakat. Selain sarana e-commerce, layanan perpesanan yang cepat juga dapat meningkatkan hubungan antara penjual dan konsumen dalam berkomunikasi sehingga konsumen mendapatkan informasi yang lebih jelas mengenai produk yang akan dibeli. Permasalahan UMKM yang lain adalah ketidakpahaman pelaku usaha untuk melengkapi legalitas usahanya. Oleh karena itu diperlukan adanya pendampingan untuk melakukan pendaftaran NIB bagi Toko Sayur Gemah Ripah. Hasil dari kegiatan pengabdian ini adalah Toko Wahana Plastik telah memiliki toko online di Shopee dan Toko Sayur Gemah Ripah telah memiliki NIB.
PENGARUH E-PAYMENT SERVICES DAN E-COMMERCE SERVICES TERHADAP KINERJA UMKM YANG DIMEDIASI OLEH DIGITALIZATION KNOWLEDGE “STUDI KASUS PADA UMKM FOOD AND BEVERAGE DI DAERAH ISTIMEWA YOGYAKARTA” Yudas Tadius Andi Candra; Azfa Mutiara Ahmad Pabulo
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 11, No 1 (2024): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v11i1.5296

Abstract

The advancement of information technology and the COVID-19 pandemic has prompted Micro, Small, and Medium Enterprises (MSME) to shift towards e-payment and e-commerce services. This research aims to investigate the influence of E-Payment and E-Commerce services on the performance of MSME in the food and beverage sector in the Special Region of Yogyakarta, with digital knowledge as a mediator. The study employs the quantitative analysis method of Partial Least Square (PLS) involving 255 MSME. The results reveal that E-Payment services do not significantly impact MSME performance, while E-Commerce services have a significantly positive effect. Digital knowledge mediates the positive relationship between E-Payment and E-Commerce services and MSME performance. The implication is that MSME needs to consider more integrated strategies in adopting technology in this digital era to enhance their performance.
PENGARUH LITERASI KEUANGAN, KOMPETENSI SUMBER DAYA MANUSIA, DAN IMPLEMENTASI E-COMMERCE TERHADAP KINERJA UMKM DI KABUPATEN BANTUL Nurul Zairina; Azfa Mutiara Ahmad Pabulo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11185

Abstract

This study aims to assess the impact of financial literacy (X1), human resource competency (X2), and e-commerce implementation (X3) on the performance of micro MSMEs (Y). The study employs a quantitative approach and utilizes non-probability sampling techniques. Primary data is collected through questionnaires directly filled out by respondents, while secondary data is gathered from books, journals, and previous research related to the study's focus. The research focuses on MSMEs located in Bantul Regency. The research specifically focuses on MSMEs located in Bantul Regency. Multiple linear regression analysis is utilized as the analytical tool. The findings indicate that financial literacy (X1), human resource competency (X2), and e-commerce implementation (X3) all exert both individual and combined influences on MSMEs' performance (Y). Keywords : Financial Literacy, Human Resources Competency, E-Commerce Implementation, MSMEs' performance.
Pemanfaatan Media Sosial Bagi Pengembangan Pemasaran UMKM: Studi Kasus Hntnugraheniboutique Fashion Bella Safitri; Azfa Mutiara Ahmad Pabulo
Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Vol. 1 No. 3 (2024): Juli : Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/aksinyata.v1i3.327

Abstract

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia
Co-Authors Bella Safitri Devina Malinda Putri Fanreza Budi Sevina Nurul Zairina Rendhita Khatarine Yudas Tadius Andi Candra