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All Journal Wardah Madani: Multidisciplinary Scientific Journal
Muhammad Syendi Apriko
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

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Starbucks' Marketing Public Relations: A Beverage or a Lifestyle? Muhammad Syendi Apriko; Anita Trisiah
Wardah Vol 24 No 1 (2023): Wardah
Publisher : Fakultas Dakwah dan Komunikasi, Universitas Islam Negeri, Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v24i1.17880

Abstract

The old Islamic culture of 'drinking coffee' has become integral to Indonesian people's daily lives. The large variety of Cafés also completes the lifestyle of urban people. The Starbucks brand originating from America, has become an option for many coffee lovers, especially in Palembang. Therefore, researchers want to know whether Starbucks is only a food and beverage brand or is it a lifestyle. Conducting desk research and observation methods at four Starbucks outlets in Palembang and using the 4Ps marketing approach and marketing public relations strategy theory, the researchers found that Starbucks is not only a food and beverages outlet but has embedded its brand as a lifestyle and utilizing a theoretical and digital media to further strengthen the existence of the Starbucks brand to consumers and potential customers.
Inovasi Pengembangan Sistem Absensi Mahasiswa Magang Pada PT PLN ULP Ampera Farhan Dwi Nugroho; Muhammad Syendi Apriko
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 12 (2025): Januari
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14564536

Abstract

This research discusses the development of an attendance system for internship students at PT PLN ULP Ampera which aims to improve the efficiency and accuracy of attendance recording. The current attendance system still uses conventional methods in the form of uploading photos in WhatsApp groups which have several weaknesses such as the possibility of data manipulation and difficulty in verifying attendance. The research method used is Research and Development (R&D) with the stages of needs analysis, system design, prototype development, implementation, and evaluation and maintenance. The research results in the form of a mobilebased attendance application equipped with login features, account registration, dashboard, attendance with photos and GPS, and attendance history. This new system provides a solution for recording attendance that is more accurate, transparent, and integrated, so that it can help manage the internship program more effectively. The development of this system is expected to improve the quality of the internship program and encourage discipline and professionalism of internship students. 
Co-Authors Anita Trisiah Farhan Dwi Nugroho