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All Journal Jurnal Rekayasa dan Manajemen Sistem Industri
Dhanisadjani Rafsazzahra
Universitas Brawijaya
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Mathematics

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ANALISIS PENGARUH HARGA, SALES PROMOTION, DAN BRAND IMAGE TERHADAP PURCHASE DECISION PENGGUNA JASA ONLINE FOOD DELIVERY SERVICE DENGAN PENDEKATAN STRUCTURAL EQUATION MODELLING (SEM) (STUDI KASUS GRABFOOD DI DKI JAKARTA) Dhanisadjani Rafsazzahra; L. Tri Wijaya Nata Kusuma
Jurnal Rekayasa dan Manajemen Sistem Industri Vol. 11 No. 5 (2023):
Publisher : Program Studi Teknik Industri Fakultas Teknik Universitas Brawijaya

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Jika membutuhkan abstrak atau isi jurnal silahkan menghubungi author melalui e-mail itsrafsa1234@gmail.com atau eltriwijaya@ub.ac.id Dipublikasikan tanggal: 4 Juli 2023
Co-Authors L. Tri Wijaya Nata Kusuma