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All Journal Jurnal Ranah Komunikasi Britain International for Linguistics, Arts and Education Journal (BIoLAE Journal)
Ratna Puri Handayani
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Arts Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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KOMUNIKASI PEMASARAN DINAS PARIWISATA PROVINSI KEPULAUAN RIAU DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Ratna Puri Handayani; Nurjanah Nurjanah
Jurnal Ranah Komunikasi Vol 7 No 1 (2023): Jurnal Ranah Komunikasi (JRK)
Publisher : Jurusan Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.7.1.57-73.2023

Abstract

Riau Islands Province in 2019 occupies the second position as foreign tourist arrivals in Indonesia. Based on statistical data, the Riau Islands Province also experienced an increase in visits by foreign and domestic tourists in 2015-2019. Based on this, it can be seen that the marketing communications have been successful. For this reason, this research was conducted with the aim of knowing and analyzing how marketing communications are carried out by the Tourism Office of the Riau Islands Province. This study used a qualitative method and the results were descriptive in nature by involving seven informants consisting of two main informants and five secondary informants. Collecting data in this study is using interview techniques, observation, and documentation. The results of the study show that the Tourism Office of the Riau Archipelago Province conducts marketing communications in the form of advertising, personal selling, digital and social media marketing, sales promotion, public relations and publicity, events and experiences, as well as word of mouth both directly and digitally.
Analysis of Intrinsic Elements in The Film Ily From 38,000 Ft Director Asep Kusdinar Ratna Puri Handayani; Nurhadi
Britain International of Linguistics Arts and Education (BIoLAE) Journal Vol 5 No 2 (2023): Britain International of Linguistics, Arts and Education - July
Publisher : Britain International for Academic Research (BIAR) Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/biolae.v5i2.978

Abstract

This research is a qualitative descriptive study using the subject of the film ILY From 38,000 Ft, directed by Asep Kusdinar and produced by Legaly Pictures, which aims to describe the intrinsic and extrinsic elements of the film. Data collection techniques use viewing techniques which are carried out by looking and listening carefully and repeatedly to the entire content of the film and documentation techniques are carried out by taking pictures (screenshots), cutting videos into the film. This research is motivated by the phenomenon of many films in Indonesia, 70% of which are based on or adapted from novels. The results of this research are the intrinsic and extrinsic elements contained in the film ILY From 38,000 Ft and the story depicted by the director ends with a happy ending.
Co-Authors N. Nurjanah NURHADI