Purnama Yanti Purba
Universitas Prima Indonesia, Indonesia

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The influence of liquidity DER ROA and TATO on stock price in wholesale sector and small trade companies on IDX 2017-2021 Aurelius Tantorio; Purnama Yanti Purba; Catherine Fransisca; Valencia Valencia; Novi Rachma Herawati
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1405

Abstract

This study aims to examine and analyze the effect of liquidity, debt to equity ratio, return on assets and total asset turnover on stock prices in large trading and small trading sector companies listed on the Indonesia Stock Exchange for the period 2017-2021. The background of this research is stock prices phenomenon that had decreased in the wholesale and small trade sectors due to decreased company liquidity, decreased return on assets, and decreased total asset turnover. The research method used is descriptive quantitative research which is explanatory research. The data analysis method is multiple linear regressions. The sample of this research is 27 companies with purposive sampling technique. The results of the study state that partially liquidity has no effect and significant effect on stock prices b total asset turnover has no effect and significant effect on stock prices, debt to equity ratio and return on assets have a positive and significant effect on stock prices, and return on assets has a positive effect and significant to stock prices. Simultaneously liquidity, Debt to Equity Ratio, Return on Assets and Total Assets Turnover have a positive and significant effect on stock prices.
Unlocking the Potential of Financial Inclusion, E-Commerce, and FinTech to Boost SME Performance Rafida Khairani; Eric Aditya Tantono; Rich Anderson; Herlin Munthe; Purnama Yanti Purba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3786

Abstract

Micro, small, and medium enterprises in Tanjung Morawa, a semi-urban area in Deli Serdang Regency, North Sumatra, face challenges such as limited access to capital, low digital adoption, and declining sales, yet they play a vital role in the local economy. This study aims to examine the influence of financial inclusion, electronic commerce, and financial technology on the performance of these enterprises. A quantitative approach was employed, using multiple linear regression to analyze data collected from 393 respondents through questionnaires. The findings reveal that financial inclusion significantly enhances capital management, electronic commerce expands market reach, and financial technology improves transactional efficiency, collectively explaining 70.1 percent of the variation in enterprise performance. Financial technology demonstrates the strongest impact, followed by financial inclusion, while electronic commerce shows a moderate effect, reflecting local challenges like limited digital literacy. The study concludes that integrating these factors can substantially boost the competitiveness and sustainability of micro, small, and medium enterprises in semi-urban settings. These results highlight the need for targeted strategies to enhance financial access and digital adoption, fostering economic resilience in regions like Tanjung Morawa.