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All Journal Journal Of Management Science (JMAS) Enrichment : Journal of Management
Basar Maringan Hutauruk
Universitas Pelita Bangsa, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The influence of brand image lifestyle and price on purchasing decisions of voopo brand vape products Arjun Wijaya; Basar Maringan Hutauruk
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1456

Abstract

The purpose of this study is to find out how brand image, lifestyle and price influence consumers' decisions to buy Voopo brand vape products. The type of research used is quantitative. The sampling method used was simple random sampling which amounted to 100 consumers of MAG Vape Store Karawang. Data analysis using SPSS version 25 by performing classical assumption tests, multiple linear regression tests, hypothesis tests and determination coefficient tests. Based on all the tests that have been conducted to determine the influence of brand image on purchasing decisions, it is known that there is a positive and significant influence between brand image on purchasing decisions with a calculated t value of 2.631 greater than t table 1.984, and a sig value of 0.01 smaller than 0.05. Based on all the tests that have been conducted to determine the influence of lifestyle on purchasing decisions, it is known that there is a positive and significant influence between lifestyle on purchasing decisions with a calculated t value of 2.999 greater than t table 1.984, and a sig value of 0.00 smaller than 0.05. Meanwhile, regarding the effect of price on purchasing decisions, the sig result is greater than 0.05, which is 0.457 and the calculated t value of 0.747 is smaller than t table 1.660, so this shows that the price in this study has no effect and is not significant on purchasing decisions. And from the results of the F test it is known that simultaneously there is an influence of brand image, lifestyle and price on purchasing decisions.
The effect of service, quality of goods and prices on customer satisfaction at Ayu Store Ayu Parlinda Lestari; Basar Maringan Hutauruk
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.295

Abstract

This study aims to determine the partial and simultaneous effect of service, quality of goods and prices on consumer satisfaction at Ayu store. The research method in this study uses a quantitative approach in which this study describes the relationship of influencing and being influenced by the variables to be studied which can be interpreted as a research method based on the philosophy of positivism. The population in this study are Ayu store consumers. The sample in this study were 100 respondents. The sampling method in this study used a simple random sampling method. Simple random sampling technique is a technique of taking samples from members of the population which is done randomly without regard to the strata in the population. Based on the results of the study, service has a positive and significant effect on consumer satisfaction at Ayu store, quality of goods has a positive and significant effect on customer satisfaction at Ayu store, price has a positive and significant effect on customer satisfaction at Ayu store and simultaneously service, quality of goods and price have an effect and significant to consumer satisfaction Ayu store.
The influence of perceived ease, trust and promotion on decisions use of OVO Apps Linda Veny Viliana; Basar Maringan Hutauruk
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.296

Abstract

This study aims to determine the effect of perceived convenience, trust, promotion on the decision to use the OVO application. The sample in the study was 100 people with a population of Pelita Bangsa University students who made transactions using the OVO application. Data collection techniques include observation, distribution of questionnaires and literature study. The type of research used is quantitative. The analytical method used is validity test, reliability test, classical assumption test, multiple linear analysis and hypothesis testing. The results of the study stated that the perceived ease of use partially had a negative and insignificant influence on the decision to use because the calculated t value was smaller than t table and the sig value was greater than 0.05. Partial trust also has a negative and insignificant effect on the decision to use because the calculated t value is smaller than t table and the sig value is greater than 0.05. Meanwhile, promotion has a positive and significant influence on the decision to use, which means that the better the promotion, the decision to use OVO also increases. Simultaneously the perception of ease, trust and promotion influence the decision to use.
The influence of brand image, location and price on purchasing decisions of Dunkin' Donuts products Ryu Antony Yakin; Basar Maringan Hutauruk
Junal Ilmu Manajemen Vol 6 No 3 (2023): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i3.297

Abstract

Intense competition in the food industry certainly affects the level of consumer purchasing decisions. Decisions for consumers about a product or service go through a series of processes and methods from brand information, opinions on how other brands are able to meet consumer needs and until they can determine the chosen brand. Companies must also be able to determine a strategic location that is easy for consumers to reach, which is close to the city center or activity center and determine reasonable prices in order to attract consumers to buy products. This study aims to determine the effect of brand image, location and price on purchasing decisions of Dunkin' Donuts partially and simultaneously. This study uses a quantitative approach. Data collection used questionnaire data and literature study with a population of Pelita Bangsa University students who had bought Dunkin' Donuts. Sampling used a non-probability sampling method with a purposive sampling technique with a total sample of 100 respondents, namely Pelita Bangsa University students who had bought Dunkin' Donuts. This study uses SPSS software. Data analysis was carried out by conducting validity test, reliability test, classic assumption test, multiple linear analysis and hypothesis testing. The results of the study state that brand image has no effect on purchasing decisions. Location has a positive and significant effect on purchasing decisions. Price has no effect on purchasing decisions. And brand image, location and price simultaneously influence purchasing decisions.
Co-Authors Arjun Wijaya Ayu Parlinda Lestari Linda Veny Viliana Ryu Antony Yakin