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All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB)
Xavier Lawrence D. Mendoza
Department of Management Studies Cavite State University - CCAT Campus, Cavite, Philippines
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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The Influence of Corporate Social Responsibility on Product Loyalty Focuses on the Beverage Firms: An Ordinary Least Square Approach Arlyn S Feliciano; Xavier Lawrence D. Mendoza; Jerico B. Tadeo; Marilou A Perez; Mary Christine P Villalobos
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 3 (2023): June | International Journal of Business, Technology and Organizational Behavio
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i3.274

Abstract

The influence of corporate social responsibility (CSR) on consumer behavior makes it a crucial marketing strategy for businesses. The primary intent of this paper was to investigate the impact of corporate social responsibility perceived performance on the product loyalty of customers towards beverage companies. The researchers employed a descriptive-causal design. This study used purposive sampling and selected 500 participants. The researcher-made survey questionnaires were distributed to the participants through an online survey and analyzed through the ordinary least squares regression model. The findings revealed that the CSR initiatives of beverage companies were somehow visible, signifying that beverage enterprises lack communication strategies to inform the public about their CSR efforts. It was also found that the perceived performance of CSR has a significant effect on the product loyalty of customers. Considerably, product loyalty was significantly related to the perceived performance of CSR. Hence, this study confirmed the stakeholder theory with strong statistical significance. The study recommends that beverage companies should effectively communicate their CSR activities to increase customer awareness, eventually enhancing product loyalty among their customers. Keywords: corporate social responsibility, perceived performance, product loyalty, regression analyses, Philippines
Spatial Analysis of Competency Approach as an Entrepreneurial Distinctiveness: A Focus on Micro and Small Enterprises Francis Jr. M. Tabor; Xavier Lawrence D. Mendoza; Jerico B. Tadeo
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 3 No. 3 (2023): June | International Journal of Business, Technology and Organizational Behavio
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v3i3.276

Abstract

Micro and Small enterprises provide an essential role in the Philippine economy by creating more job opportunities that help reduce the country's poverty rate. However, with numerous competitors, MSEs with entrepreneurial distinctiveness only tend to continue their business operations. Thus, this study aimed to assess and understand the entrepreneurial competencies and distinctiveness of DTI-registered MSEs in selected areas in Cavite. This study utilized a descriptive correlation research design. A stratified sampling technique was employed to determine the specific quality of the participants. This study used 385 DTI-registered MSEs as respondents in selected Cavite areas. The study's findings stated that MSEs have enough entrepreneurial competence for the sustainability and continuity of their business operation. This study concluded that MSEs have more significant differences regarding the opportunity, organizing, relationship, and commitment than strategic and conceptual competency between the business profile. Thus, the researchers recommend that MSEs further develop the six dimensions of entrepreneurial competency mentioned in this study by attending training programs and seminars regarding the proper utilization and execution of entrepreneurial competencies that may increase business performance and growth. Moreover, local government agencies responsible for policy-making and related agencies conducting seminars and training programs consider proposing assistance to MSEs related to awareness and understanding of different dimensions of entrepreneurial competencies and proper utilization and generation of competitive advantage recognition of a business owner. Keywords: competency approach, entrepreneurial competency, entrepreneurial distinctiveness, micro and small enterprises (MSEs)
Co-Authors Arlyn S Feliciano Francis Jr. M. Tabor Jerico B. Tadeo Marilou A Perez Mary Christine P Villalobos